A few days after being set up, the favicons in the mobile SERP have been abused variously. Google has removed the offending icons with a default pictogram. Last week, Google introduced a new mobile SERP displaying favicons to the left of the URL at the beginning of the results map. It did not take long for some sites […]
Since its appearance in 2003, WordPress, the most famous open source software, never ceased to evolve and reinvent itself. Version 5 has experienced a lot of news and especially has seen the replacement of the classic text editor, which you all certainly know, by a new text editor, Gutenberg. If it is now possible to […]
SXO or Search eXperience Optimization is the combination of user experience (UX) and natural referencing (SEO). This “user-centric” vision aims to optimize the user’s navigation throughout the purchase journey, from research to conversion. “SEO makes brands visible when SXO makes them perform” Today, the challenge of brands is no longer the quest for the first […]
At the beginning of this year, an article on SEO 2019 trends is needed! Here, I share the areas of optimization and trends that I will personally be working on throughout the year on the various sites I manage. The years go by, the basics of SEO remain the same but new SEO trends emerge […]
What role do landing pages play in your online campaigns? To bring your target customers to convert their intention into action. By the way, here’s an interesting detail: the average B2C website has a conversion rate of less than 10%!
A website without traffic is a bit (much?) Like a shop that would be empty or a newspaper that has no reader: it’s useless! But if traffic is the sap of a website, it must be that it is of good quality.
At a time when the majority of companies have realized that the content they produced for the web should allow valuing their brand (s), many are now looking for ways to optimize their content marketing strategy. To do this, they can use surveys.
Sustainable web content is possible, but most importantly for businesses that want to create value and stay profitable. What is sustainable web content? What are the challenges for a company or a brand?
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