Content Marketing is one of the six channels of a company’s Digital Marketing, which is to provide visitors with quality information on your website. It’s not about pushing directly for sales, but creating and distributing relevant and consistent web content to attract and retain a clearly defined audience
8 Fundamentals of Content Writing for the Web Before you start your content writing for the web, discover the 8 fundamentals to know for an effective content marketing strategy! Do you want to embark on a content marketing strategy? Are you ready to write your first articles for your professional blog? the writing of […]
How to rethink SEO in 2018 Digital practices are evolving at a high speed and SEO is not spared. This lever, which at the base was heavily influenced by tricks to more or less ‘deceive’ algorithms, must constantly reinvent itself in front of ever smarter search engines. Organic visibility stat The Organic visibility on Google […]
Writing an SEO article perfectly optimized is now essential to approach the top 3 positions of the search engine results. You will see that SEO is not just the keywords that do the job. It is a unique set of rules to follow that we are going to present here: Writing an SEO article for […]
The 5 pillars of an effective content strategy What is a content strategy? They say that Content is King and Content quality is Queen…You say nothing new under the Sun. It is nevertheless your best ally for any web marketing plan! To get there, nothing is easier. Just put in place an effective content strategy, […]
If you are an entrepreneur, then you know the importance of having a professional website and acquiring regular traffic. Getting traffic is good but it’s only half the work. The real challenge at this point is to keep the visitor on the website for a long time to learn more about what you have to […]
To have a good local SEO unfortunately it is not enough to want it. Indeed it can be extremely difficult to position yourself on competitive keywords, especially at the scale of a country or a big city. But with an effective local SEO strategy, you can claim to appear on the first page of Google […]
While operating systems today have almost all their own assistant staff which allows owners of an electronic device to interact directly with their machine through vocal search, what are the impacts of voice search on the results provided by Google? What impacts does voice search also have on other spheres of the web, especially on […]
9 tips to optimize your landing pages Implementing a digital marketing strategy is a significant investment for your business. Despite the variety of channels you use, research has shown that 98% of visitors will not complete a transaction on your site. But, it is possible to remedy this problem. A landing page by target In […]
Keywords & SEO Attracting As Many Customers To Your Site The process of choosing the right keywords for SEO is essential. Your texts are constructed of words that should respond to your client’s search query. The science of information is structured around these words. And it’s also important to use them properly to optimize […]