At a time when the majority of companies have realized that the content they produced for the web should allow valuing their brand (s), many are now looking for ways to optimize their content marketing strategy.

To do this, they can use surveys. Read more

Sustainable web content is possible, but most importantly for businesses that want to create value and stay profitable.

What is sustainable web content? What are the challenges for a company or a brand? Read more

The world of content marketing is constantly evolving: new tools and new technologies are emerging, strategies are evolving to scan old ones, etc.

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Content Marketing is one of the six channels of a company’s Digital Marketing, which is to provide visitors with quality information on your website.

It’s not about pushing directly for sales, but creating and distributing relevant and consistent web content to attract and retain a clearly defined audience Read more

This has not escaped you, traditional marketing is becoming a topic of digital marketing news and the marketing trend to be essentially digital is leading to new practices for companies looking to grow their business.
In my recent article, I illustrated the difference between traditional marketing and digital marketing, I explained what are the new practices to implement to communicate well on the Internet. Among these practices, emerges the need for companies to become their own media. This state of affairs requires companies to produce their content in order to feed the various digital media networks (blog, website, YouTube, Instagram, etc.).

Finally, you will understand that if these contents must be produced by the companies, they can not be produced in a disorganized way or they will blur the tracks for their customers. The competition and noise on social networks force companies to develop a digital marketing strategy that targets its audience.

Some areas in which your content creation is crucial

SEO (Search Engine Optimization):

In other words, optimizing your website on the Google search engine organic results. Instead of thinking about the first page for the homepage of your site, rather think that it is the opportunity to offer great quality content (especially around your products & services) to users who are looking for a solution.

Let’s look at how Google search results are displayed. When you enter a question in google search bar, you will get results that Google finds on the question entered and displays pages with the most relevant that it has found to answer the question and showcase it. The results that Google offers on the first result page are based on multiple criteria. First, Google uses the relevance, popularity, and authority of the publishing source as pillars of the quality of ‘high value’ content.
You’ll easily understand how important it is for your business to offer high-potential content to attract prospects in search of a solution. Finally, rather than a sales pitch, demonstrating your expertise is the most direct way to persuade a prospect to become a customer, isn’t it?

SEA (Search Engine Advertising):

A must in this category is Google AdWords (very recently renamed Google Ads). Here again, the content is very important. Google gives a mark of quality to the keywords you buy. Including, this quality score is calculated based on the keyword, related ads, and landing page. This grade of quality is very important because it allows you to be more relevant at low cost.

Once again, nothing really good, but it means that content and quality are at the center of the debate. A high-quality landing page, on which a prospect is landed, is vital to convert an intention (search for a solution by a user) into business, with the help of an offer (value proposition).

Social networks: Is it still necessary to specify?

Without social media, your visibility will be reduced. They are floods and without a fine strategy of editorial choices (images, semantics, keywords, etc.) and audience targeting, you will certainly encounter the greatest difficulties in organizing a community of loyal fans around your brand.
Again, a defined content creation strategy to reach your audience is crucial. It allows bringing to your community elements of knowledge around your products & services which directs them correctly towards the consideration of your solutions.
Think about the format of your images, your ads to bring consistency between all the content elements around your brand.

Email marketing:

If the bulk of sending unsolicited emails is completely discouraged because of its very bad reputation generator, email marketing remains a very effective channel when it is used wisely. Whether it is a newsletter or transactional emails (online purchases, reservations, interaction with online services, etc.), the quality of content creation is also crucial. Indeed, given the number of newsletters to which we are all subscribed in order to make a substantial watch on our niche of activity, our attention will naturally be on ‘high added value’ content. It is, of course, your content that will allow your customers to understand your offer and your expertise. Similarly, in transactional emails, opportunities to cross-sell, for example, are important. That’s why your business strategy coupled with an effective content strategy (for comparison, a classic marketing think catalog, product list, advertising, print, etc.) will allow you to turn your prospects into customers.

In Conclusion

I would say that more than ever, thinking about your brand and value proposition will help you define a content creation strategy for your online media. This properly formatted content for digital media is the key to successful digital marketing. It is very important, in my opinion, to define this content creation strategy even before using tools. The reason is that they just risk complicating your communication processes without giving you the opportunity to provide your clients with quality information and therefore, give them the benefit of your products and services.

 What defines high-quality content to Google

The key to success for your website: create the best possible user experience with original and high-quality content!
Producing quality content is essential if you want to stand out in Google’s search results (more than 95% of the search market). Original and quality content will make your site useful and unique, it is possible that your visitors come back and even refer your content on their own website. Engaging high-quality content is essential to attract as many Internet users as possible over time. Read more

When writing content for the web, this means that users are reading our text will across a screen. However, this interface induces very particular and different constraints of the paper reading:

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An effective web editor must follow several golden rules to achieve its SEO and customer satisfaction goals. Here are ten golden rules that any web editor should follow. 10 golden rules to follow to be an effective web editor, achieve your SEO goals and satisfy your customers.

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