At a time when the majority of companies have realized that the content they produced for the web should allow valuing their brand (s), many are now looking for ways to optimize their content marketing strategy.
To do this, they can use surveys. Read More
Sustainable web content is possible, but most importantly for businesses that want to create value and stay profitable.
What is sustainable web content? What are the challenges for a company or a brand? Read More
The world of content marketing is constantly evolving: new tools and new technologies are emerging, strategies are evolving to scan old ones, etc.
When writing for the web this means that our text will be read across a screen. However, this interface induces very particular and different constraints of the paper reading:
An effective web editor must follow several golden rules to achieve its SEO and customer satisfaction goals. Here are ten golden rules that any web editor should follow. 10 golden rules to follow to be an effective web editor, achieve your SEO goals and satisfy your customers.