After a few months of testing, Google is finally launching a new graphical interface of its search bar which includes a new menu that uses icons.

Most of those who do research on Google know how the search menu is graphically speaking, but few, perhaps, remember that Google had icons next to search filters since 2010 on desktop and from 2011 on mobile devices.

google old search bar

Google launches a new search menu with icons

Then in 2011 Google removed the icons from the desktop version, making many changes to the top bar over the years, many of which can be found in the user interface archives.

Today, instead, after a few months of testing it seems that Google has started to launch the new search bar by going to use the icons. Instead of just using text to show the various search categories or use vertical categories for news, videos, images, maps, purchases, and so on, Google has begun to show icons that also represent those categories.

google new search bar 2019

Google launches a new search menu with icons

As you can see in the screenshot from Chrome on Mac made by the authors of Searchengineland.com the new menu is already visible on numerous browsers and operating systems, both inbound and outbound from Google, so much so that they were able to view the menu in every single test they have done.

Certainly, we are always in a roll-out phase, even if Google has confirmed to Search Engine Land the new menu is available for users today.

During the weekend numerous reports were recorded by readers who are seeing the new Google search bar and for some time we are able to see it constantly on all browsers.

The news, perhaps not very interesting for many, is instead important because it changes the user interface of one of the most used websites in the world.

Once again Google goes to prefer the user experience,  trying in every way to make browsing within its search engine as easy as possible, making it easier for users to find, quickly, everything they are looking for, doing research divided into categories…

Will the new look have an impact on search marketers or Search Engine Optimization?

As we have said before, this change will probably not have a great impact, at least for now, even if studying the new Google search menu in detail can certainly help to understand how Google itself scours the web by macro categories and how this helps its users to do research.

Then whether or not it will have an impact on SEO and organic research we will see it over time, when users will have taken the hand with this new way of doing research, also because, unfortunately, it will have given only a new look to the search results page of Google, even if we, sincerely, think that there is much more behind the new restyling than a simple graphics and aesthetic modification.

[via searchengineland.com ]

 

Ahrefs website has recently published a comparative study of SEO results between sites built under Wix and WordPress. Not surprisingly, WordPress crushes Wix flat. But isn’t the study skewed from the start? …

 

Ahrefs website has recently published an interesting study that compares the Google visibility of sites made on WordPress compared to those built under Wix. Indeed, Wix drags for years a bad reputation (not to say worse) in terms of SEO, while WordPress has a rather diametrically opposite image.

Does this study reverse or change the facts? well, not at all. Ahrefs has analyzed 6.4 million domain names and has taken into account, for each of them, a certain number of KPIs (DR or Domain Rating, indicator “home”, links, traffic estimated, etc.) and compared them, detecting the CMS at the origin of their birth.

The overall results are quite clear: 46.1% of WordPress websites received significant monthly SEO traffic, compared to only 1.4% of Wix

Comparison of SEO traffic received by WordPress and Wix sites. Source: Ahrefs

Other comparisons:

  • The average DR for WordPress sites is almost 3 times higher than for Wix sites;
  • The average number of “dofollow” reference domains is more than 22 times higher for WordPress sites;
  • The average monthly organic traffic is about 49 times higher for WordPress sites.

Comparison of SEO traffic received by WordPress and Wix sites. Source: Ahrefs

 

The study analyzes a number of other elements. In a general way, WordPress crushes Wix flat in most of them. At the same time, it seems difficult to compare the two platforms because they do not have the same purpose: Wix is ​​rather a CMS for beginners, intended for people with very little knowledge on building a Website and even fewer skills about SEO. These sites will, therefore, most of the time, not at all optimized by default and their visibility will be logically very low. Wix is ​​a platform for beginners to learn, not to perform with a high goal of visibility.

While WordPress is most often (but not always, of course) used today by people (who sometimes come from elsewhere in Wix and want to go further) who have more knowledge and who will take more time to improve their pages, often with more SEO knowledge. The result will be, for the most part, better in terms of SEO.

Basically, Wix often starts and WordPress to transform the test. To compare what is not necessarily comparable will always give this type of result …

Search Engine Land unveils its periodic table of SEO. Credits: Search Engine Land.
Search Engine Land publishes the new 2019 version of its periodic table of SEO.

Created for the first time in 2011, Search Engine Land’s periodic table of SEO is now being revamped. Previous versions focused on elements called “success factors”. This year, the specialized media has reviewed its ranking.

29 elements classified into 6 groups

The periodic table of the SEO 2019 integrates as well ”  fundamental elements, as those most toxic for an SEO strategy, indicates Search Engine Land, but also those representing sectors still emerging. With this infographic, we offer both long-time SEOs and industry newcomers insights into what’s important to succeed in SEO. ”

The elements of the table are classified according to 6 distinct groups:

  • content: which includes its quality, targeted keywords, and various formats (images, videos, etc.);
  • architecture: with great importance for the crawl, mobile optimization, speed of the site;
  • HTML: pay attention to titles, meta-descriptions, AMP pages …
  • trust: to be an authority in your field, to promote commitment and to pamper your reputation;
  • links: offer quality links, get backlinks and optimize your anchors;
  • users: value the locality of your visitors, work the user experience, etc.

In the right part of the table, Search Engine Land also classifies toxic elements to good SEO (cloaking, hiding keywords, stolen content or too intrusive) and emerging verticals.

Indices of improvement for each element
Each element is finally accompanied by a number ranging from -3 to +3, allowing them to be classified according to their degree of importance in SEO. The negative elements will thus seriously damage your strategy, while the positives will improve it.

Only emerging elements have no signs of improvement. Among them, we find voice control, the ever-increasing importance of images in the SERPs, video, and SEO for local businesses.

To get the SEO periodic table, you will need to enter your email address at the bottom of this page.

Google rolls out from today’s Monday, a core update of the Google search. Google Search Liaison announced the update with the sober name “June 2019 Core Update” yesterday on Twitter. It is likely to take several days for the impact of the update to be felt everywhere. What changes the Core Update will bring in details, Google has not announced.

After many injunctions from his community, Google is now more proactive and takes the time to announce the launch of a major update of the algorithm. The firm has split a tweet this Sunday to formalize the release of this “Core Update” of June 2019. There is nothing special to expect from this update. Google simply notifies site owners and SEO specialists but does not reveal the content or state of mind of this update.

What you need to know about the Google Core SEO Update

Core updates are run several times a year on Google Search. The latest update in March had a big impact on search results and triggered activity in the SEO scene.

In the past, Google has made its core updates without announcement. Even a confirmation of an update following was rarely. Google Search Liaison hung up on the announcement a tweet dated October 11, 2018, in which Google informed about the general nature of updates. The interesting part of this thread says, “Sometimes we make major changes in our core algorithm. We inform them because the actionable advice is that there is nothing special to ‘fix’. But, we do not want web site operators to mistakenly try to change things that are not a problem … ”

Without a transparent breakdown of the changes, webmasters will for the time being just be watching their traffic to see if they’re positively or negatively affected by the June 2019 core update.

Google’s official guideline is that website owners should not do anything. This lack of transparency and control over their own performance is unsatisfactory for many webmasters, the SEO finger is relaxed. Search Engine Journal has compiled, why it is still a good piece of advice, first to wait. Because Google says that there is nothing to fix this core update. The update takes seven to ten days to make itself felt everywhere. Until then, all conclusions about the effects are premature. If you want to find out why a page is no longer well placed in the search results, you should not focus on what might need repairing. It would be more helpful to wonder why the site is not so relevant from Google’s point of view. And why competing sites that have improved in rankings appear to be considered more relevant.

Google wants to be more proactive

Google’s algorithm updates, while very regular, are very often a source of anxiety for SEO experts. These Core Updates affect how Google will rank pages in its search results. At each of these updates, professionals anticipate changes in their traffic, positive for some, and negative for others.

After many injunctions from his community, Google is now more proactive and takes the time to announce the launch of a major update of the algorithm. The firm has split a tweet this Sunday to formalize the release of this “Core Update” of June 2019. There is nothing special to expect from this update: Google simply notifies site owners and SEO specialists but does not reveal the content or state of mind of this update.

The firm recalls the operation of its algorithm and updates

On the occasion of the launch of this update, Google wanted to remember a few things: […] As with any update, some sites may notice traffic decreases or gains.

If some pages are less efficient today, it’s not because they do something wrong, it’s because changes to our systems now benefit previously under-rewarded pages. There is no alternative for less powerful pages than to stay focused on creating quality content.  ”

SEO specialists are therefore warned. Disturbances in the SERPs are expected this Monday, but they will have to investigate to understand these fluctuations.

A few days after being set up, the favicons in the mobile SERP have been abused variously. Google has removed the offending icons with a default pictogram.

Last week, Google introduced a new mobile SERP displaying favicons to the left of the URL at the beginning of the results map.

It did not take long for some sites to try to manipulate this new feature with favicons that had nothing to do with the content of the site in question, bypassing the official recommendations of the search engine, namely:

  • The favicon file and the home page must be crawlable by Google. In other words, you can not prevent the engine robot from accessing it.
  • The favicon should visually represent the brand of your website, to help users quickly identify it when browsing search results.
  • The size of the favicon must be a multiple of a square of 48 pixels (for example 48 x 48 pixels, 96 x 96 pixels, 144 x 144 pixels, etc.). SVG files do not have a specific size. Any valid favicon format is accepted. Google will resize your image to 16×16 pixels for use in search results. Therefore, be sure to submit an image suitable for this resolution.
  • The favicon URL must be stable. Do not modify the URL frequently.
  • Google does not display favicons that are deemed inappropriate, including any porn symbol or hateful symbol (such as swastikas). If this type of image is discovered in a favicon, Google will replace it with a default icon.

It is this last point that has been detected by the site Search Engine Roundtable: several sites have already been penalized and their favicon replaced by the default pictogram (a planet). Here are two examples:

A site that has posted "Ad" favicon
A site that has posted “Ad” on a natural result. Source: Search Engine Roundtable
same site with the favicon replaced with the default picto favicon in mobile serp
The same site with the favicon replaced with the default picto, following the engine check. Source: Search Engine Roundtable
A site using a swastika as a favicon in mobile serp
A site using a swastika as a favicon. Source: Search Engine Roundtable
same site with the favicon replaced with the default picto favicon in mobile serp
The same site with the favicon replaced with the default picto, following the engine check. Source: Search Engine Roundtable

It is unfortunate that every time a feature is offered by Google, it is so distorted and diverted in the hours that unscrupulous webmasters. We had already known Authorship tags, finally abandoned before the mass of spam they had generated. It seems that the same phenomenon happens with favicons. Human nature is thus made … 🙁 Hope that the penalties will be stronger than a simple picto replacement to prevent this feature also disappear in a few months …