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Update your content to attract visibility and more traffic

Update your content to attract visibility and more traffic

Fresh content is always appreciated by Google. It is not new but too often forgotten. Various studies have shown that relevant and engaging content is rewarded by the engines by gains in visibility and by shared users and a decline in the bounce rate.

Instead of always writing new content, why not take advantage of existing content on your site? Refresh the information, develop your ideas, ask yourself what is optimizable to improve the positioning of your page and the engagement of your visitors.

 

Why update the editorial of your site?

SEO Goal: Stay on the 1st page of search results on Google

In order to make its results pages ever more relevant, Google continually updates its algorithm, which results in some volatility in the positioning of your site. An element taken into account by Google is the CTR (click through rate) on your result and the rate of return.

Refreshing the contents of your pages will give you a greater chance of maintaining or gaining positions on the (SERP) Search Engine Results Page. Therefore, these editorial updates have a very good ratio of time spent/result so do not deprive yourself.

Be up to date with Google standards and updates

Google updates its algorithm regularly, no less than 600 times a year! Most do not have big consequences, but some are remarkable and have a significant impact on the positioning of pages or sites. Today these updates are incorporated directly into the main algorithm but we remember very well some patches (now integrated) that could do a lot of damage to those who had dubious practices.

To list only the most important ones:

  • Panda (2011) heavily penalized duplicate content, spam, and keyword-stuffing;
  • Penguin (2012) has strongly penalized over-optimized or spammy backlinks abuses;
  • Hummingbird (2012) strongly penalized keyword-stuffing and low-quality content;
  • Pigeon (2014) adjusted the results with greater consideration of local factors (geolocation);
  • Mobile (aka Mobilegeddon) (2015) promoted pages and sites optimized for mobile device navigation;
  • RankBrain (2016) has optimized results based on the correlation between queries and site content. The low contents have once again been penalized;
  • Possum (2016) has boosted local results;
  • Fred (2017) penalized abusive sites with above-the-fold advertising (mostly low-quality content blogs).
  • The year 2018 also saw Google’s result pages fluctuating wildly.

Google Search Algorithm

Several free tools can help you track the volatility of SERPs:

http://serpmetrics.com/flux/
https://www.semrush.com/sensor/?db=EN&category= (Desk) or https://www.semrush.com/sensor/?db=MOBILE-FR&category= (Mobile)
https://www.rankranger.com/rank-risk-index
There are many more and each of these tools will provide data that you can correlate with your Analytics data to see if your decline or increase in visibility is directly related to Google updates.

Update your content to improve your Page Authority (PA)

Refreshing your content can be a great opportunity to republish it to your social communities and through your newsletters for example. These new communication actions can strengthen the involvement and commitment of your readers. They can naturally react again on your publications (comments on your page or article, sharing networks, talk to their community …), these factors will be taken into account by Google and help your pages to perform.

How to update your content?

Define the strategic contents to refresh

The first step is to choose the right content to rework to get the best results. Generally, blog contents are the easiest to review and optimize.

Thanks to your tracking tools (Google Analytics for example) and other online tools like Ahrefs or Yooda Insight, you can filter your content to see which ones bring you traffic, which are currently performing on impressions relevant to your activity and positioned at the bottom of the 1st page or 2nd page of the search results. By treating these content of interest in the first place, the places gained as a result of your work will be quickly visible in terms of incoming traffic.

Subsequently, attack the pages that are less powerful (positioned on pages 3 and 4). The return on investment will be less obvious unless you manage to move from the 4th to the 1st page, which is unlikely easily.

Refresh your content but do not change URLs

As noted above, search engines do not like duplicate content, so it’s best not to copy your old articles into a new, updated article.

Work directly on your old post and do not change the URL otherwise the performance of your actions may be degraded.

If your site’s administration allows you to adjust the publication date of the article, consider updating it.

Remember to create a copy of the old content and archive it, in case of loss of visibility on certain expressions you can easily return to it.

Inform your readers of the update

Be clear with your readers! We recommend adding a note in your article to indicate that the original publication of the article was made on that date and that the article was updated to that date. This will avoid any confusion about the freshness of your data, or questioning if your readers compare the date of publication and the dates of comments from the first broadcast.

What to modify in your article?

  • Delete or update any obsolete data;
  • Refresh existing links (external sources, internal links);
  • Adjust the editorial according to the semantic evolutions;
  • Update your media (captures, graphics, images, videos);
  • Refine the visibility/presence of your Call-To-Action;
  • Review your meta-description that has evolved this year to a max length of 1866px (about 320 characters);
  • Check your useful SEO tags (Title, H1, H2, H3, Alt image, etc.).

It is obvious that undertaking a strategy of updating your content is a job that requires preparation time and action time. A fresh content update is king for Google, so developing your content marketing will pay off. Just Search has an editorial division if you want to delegate all or part of such a strategy do not hesitate to contact us.

Update your content to attract more traffic

Update your content to attract visibility and more traffic

Fresh content is always appreciated by Google. It is not new but too often forgotten. Various studies have shown that relevant and engaging content is rewarded by the engines by gains in visibility and by shared users and a decline in the bounce rate.

Instead of always writing new content, why not take advantage of existing content on your site? Refresh the information, develop your ideas, ask yourself what is optimizable to improve the positioning of your page and the engagement of your visitors.

fresh Canadian content for your website

Why update the editorial of your site?

SEO Goal: Stay on 1st page of search results on Google

In order to make its results pages ever more relevant, Google continually updates its algorithm, which results in some volatility in the positioning of your site. An element taken into account by Google is the CTR (click through rate) on your result and the rate of return.

Refreshing the contents of your pages will give you a greater chance of maintaining or gaining positions on the (SERP) Search Engine Results Page. Therefore, these editorial updates have a very good ratio of time spent/result so do not deprive yourself.

Be up to date with Google standards and updates

Google updates its algorithm regularly, no less than 600 times a year! Most do not have big consequences, but some are remarkable and have a significant impact on the positioning of pages or sites. Today these updates are incorporated directly into the main algorithm but we remember very well some patches (now integrated) that could do a lot of damage to those who had dubious practices.

To list only the most important ones:

  • Panda (2011) heavily penalized duplicate content, spam, and keyword-stuffing;
  • Penguin (2012) has strongly penalized over-optimized or spammy backlinks abuses;
  • Hummingbird (2012) strongly penalized keyword-stuffing and low-quality content;
  • Pigeon (2014) adjusted the results with greater consideration of local factors (geolocation);
  • Mobile (aka Mobilegeddon) (2015) promoted pages and sites optimized for mobile device navigation;
  • RankBrain (2016) has optimized results based on the correlation between queries and site content. The low contents have once again been penalized;
  • Possum (2016) has boosted local results;
  • Fred (2017) penalized abusive sites with above-the-fold advertising (mostly low-quality content blogs).
  • The year 2018 also saw Google’s result pages fluctuating wildly.

Google Search Algorithm

Several free tools can help you track the volatility of SERPs:

http://serpmetrics.com/flux/
https://www.semrush.com/sensor/?db=EN&category= (Desk) or https://www.semrush.com/sensor/?db=MOBILE-FR&category= (Mobile)
https://www.rankranger.com/rank-risk-index
There are many more and each of these tools will provide data that you can correlate with your Analytics data to see if your decline or increase in visibility is directly related to Google updates.

Update your content to improve your Page Authority (PA)

Refreshing your content can be a great opportunity to republish it to your social communities and through your newsletters for example. These new communication actions can strengthen the involvement and commitment of your readers. They can naturally react again on your publications (comments on your page or article, sharing networks, talk to their community …), these factors will be taken into account by Google and help your pages to perform.

How to update your content?

Define the strategic contents to refresh

The first step is to choose the right content to rework to get the best results. Generally, blog contents are the easiest to review and optimize.

Thanks to your tracking tools (Google Analytics for example) and other online tools like Ahrefs or Yooda Insight, you can filter your content to see which ones bring you traffic, which are currently performing on impressions relevant to your activity and positioned at the bottom of the 1st page or 2nd page of the search results. By treating these content of interest in the first place, the places gained as a result of your work will be quickly visible in terms of incoming traffic.

Subsequently, attack the pages that are less powerful (positioned on pages 3 and 4). The return on investment will be less obvious unless you manage to move from the 4th to the 1st page, which is unlikely easily.

Refresh your content but do not change URLs

As noted above, search engines do not like duplicate content, so it’s best not to copy your old articles into a new, updated article.

Work directly on your old post and do not change the URL otherwise the performance of your actions may be degraded.

If your site’s administration allows you to adjust the publication date of the article, consider updating it.

Remember to create a copy of the old content and archive it, in case of loss of visibility on certain expressions you can easily return to it.

Inform your readers of the update

Be clear with your readers! We recommend adding a note in your article to indicate that the original publication of the article was made on that date and that the article was updated to that date. This will avoid any confusion about the freshness of your data, or questioning if your readers compare the date of publication and the dates of comments from the first broadcast.

What to modify in your article?

  • Delete or update any obsolete data;
  • Refresh existing links (external sources, internal links);
  • Adjust the editorial according to the semantic evolutions;
  • Update your media (captures, graphics, images, videos);
  • Refine the visibility/presence of your Call-To-Action;
  • Review your meta-description that has evolved this year to a max length of 1866px (about 320 characters);
  • Check your useful SEO tags (Title, H1, H2, H3, Alt image, etc.).

It is obvious that undertaking a strategy of updating your content is a job that requires preparation time and action time. A fresh content update is king for Google, so developing your content marketing will pay off. Just Search has an editorial division if you want to delegate all or part of such a strategy do not hesitate to contact us.

Use Search Engine Optimization To Position Higher On Search Engines Like Google

You may split the SEO process into various jobs, doing some on your own depending on your capabilities, and acquiring some duties over to businesses that can provide the support which you aren’t comfortable dealing with. These advice could be of help to you.

There are many methods to maximize your search results. In case your product is tuned to maximum research efficiency, it is going to produce the most pertinent effects. This boosted efficiency can provide a far more adequate expertise to your end users.

Two excellent backlinks you will get for your web site are from a no-revenue organization or perhaps an educative website. Search engines like yahoo reply favorably to internet sites which respected places associated to. Supply useful content that can promote top quality sites to function backlinks to the internet site. Make your content material worthy of attention readily available businesses.

Add a website map to improve your research outcomes. With a website chart, you are going to make it simpler for spiders to index your website. The larger the internet site, the better charts it deserves. Usually, try and have no more than 100 hyperlinks for every map.

unique seo methods to maximize your search results

To garner greater search search rankings to your web site, know the advantages and makes use of of interpersonal multimedia and make use of these free of charge web sites to acquire noticed. Seem above just Facebook and twitter. Lots of social sites are geared toward particular interests or constituencies. Be a part of the appropriate use and ones these people to support market your choices.

Some owners of websites fail to proofread their articles. Ensure your website’s articles may be plainly realized by the viewers and by search engines like google. The search engine will not likely consist of you when you have typed key phrases a bad way or you have mistakes on the website.

Make use of keywords and phrases to produce a site guide. The objective of the internet site map is always to list the web pages in your internet site, making it simpler for search engine spiders, and viewers likewise, to find information. Web site charts are being used by search engine bots to get and ranking websites.

Don’t use a bunch of keywords. Use 10 approximately keywords and phrases that inform what your site is about. To make best use of search phrases, use various examining instruments that will help you to discover which keywords and phrases will assist you to bring in more visitors.

Use merchandise such as adwords or adwords express. Occasionally, you need a small more support to obtain the position you need with search engines like yahoo. Advert web sites focus on gleaning traffic for yourself. By using a marketing product or service from your top rated engine like Search engines can be a large boon for your website.

how to get the most out of your seo effort

As effective as your site could be, it can be better. Once you take this, and commence to consider any flaws in your style, it is possible to enhance on them and optimize your enterprise result. Usually work towards internet site improvements to help you bring much more particular people to your website.

You might use JavaScript about the internet pages, but particular google search bots don’t take action properly on it. Understand that it makes your internet site position differently, although using Java is really a option.

To offer Search engine marketing an incredible boost, whenever possible use off-internet site back links to quality articles. This is probably the most critical facets of linking. Search engines like google like to see pertinent away from-internet site links a lot more than internal back links that connect the pages of your own website. Backlinking choices that allow you to correspondingly hyperlink to on your own, like website link exchanges, will likely boost your ranking.

Create far more reaches on search engine listings through the use of plural kinds or lengthier models of keywords. Arising key phrases is a very common training with search engines. In the event you merely pick “accountant” like a key phrase, results in circumstances where by folks hunt for words and phrases like “an accountant” and “bookkeeping” may well not consist of your website. To work with search term coming to your great advantage, use the for a longer time kind, including “data processing”, so your site is returned with search results for accountant.

It must go without the need of saying that original articles beats out duplicated articles from the SEO wars. There is absolutely no real motivation so they can come to your site should you merely give you the identical information and facts that website visitors will find on a number of other internet sites. Customers will put all around are available again to get more if they see completely unique content on your own site.

Social media marketing internet sites may offer you the upper palm when marketing. Direct communication with the customers is obviously a positive factor, and programs like Facebook and twitter will assist you to do just that.

Setting search phrases during the entire content material of the website or site can definitely boost your site’s traffic by raising its search position. Place key phrases in the very first area of the report, but tend not to place a lot of. The first paragraph of each and every webpage ought to feature the objective keyword at least twice. Adhere to that, by putting your search term as many times as possible into the following 200 words and phrases once more, without which makes it really feel over-used or heavy-given.

Be sure you ask a great deal of concerns well before opting to subcontract Search engine optimisation operate. Analysis their abilities and expertise, what SEO strategies they use and what their charges are. Ask to look at some of their previously function, or talk to some of their older clients. If you have discovered a trusted company, they will gladly solution your concerns.

Web-page coding incorporates a meta tag that you ought to use to notice the language applied on a website. That’s simply because search engine listings will ranking you higher when people do a search for the content material in that language.

One particular crucial online marketing method is Search engine marketing, or search engine marketing. Here is the manner of utilizing key phrases in on the web content in order to market better internet search engine ranking. This boosts your site’s online search engine rating which, by extension, directs more people for your organization.

It is important that your backlinks have search term key phrases incorporated into them. ” as anchor text. Search engine listings will then assess that this hyperlinks are connected to keywords which will favorably alter your web site standing. Check to be certain your internal backlinks are employing search phrases too.

These pointers may help you improve your position. Learning the most efficient SEO approaches will help you move your get ranked ahead

SEO tips when targeting low search volume queries

SEO For low Search Volume Queries

You may consider your self as lucky when the main keywords you are targeting have a high search volume for your services or your product and will get you more sales. However, if you are lunching a new product or a service, there is a high chance that most of the keywords you are going after will have a really low search volumes and low competition at the beginning. It is also possible that what you are offering a unique service that no one really knows about. whatever the case is, be assure that all this is a good advantage to your success. I will show you how to boost your SEO results when you are targeting these low search volumes for this product or service.

Begin working on the technical site structure

The first thing you need to do is make sure that your site does not have any technical issues that could interfere with your rankings. To do this follows the outlined steps below:

  • Begin by reviewing you site link profile to make sure it doesn’t have any broken or missing links.
  • Do your on-page internal link building for your site and connect your pages content in one unique chain.
  • Double check if the pages can be crawled and index by the search engine bots. To do this make sure there are no noindex, canonical tags, or robot.txt on the content that you are planing to rank for by google search engine.
  • Ensure your title and meta description tags are optimized and unique.
  • Setup your google analytic tracking properly to help you get your important data and make best decisions for your website performance.

Once this step is completed, you can then start performing your keyword research.

How to perform your keywords research

Start by thinking about the queries that are most important to your brand. Thing about what would the end user type in the search engines when looking for your service or your product? If you are a local business in the city of Calgary, you could consider hiring a SEO agency to help you with the keyword research and analysis. Once you complete you list of keywords, you can use a tool to find about the monthly search volume for each keyword and determine which ones are likely to convert. Select each query and match it to specific pages you have on your site. For example, you may have queries that send site visitors to a specific service pages and so on. If you notice that you don’t have some pages for other important queries you have selected, then in this case you will have to create a page specific for that each one.

When targeting shorter queries, one or two words, your best is to target your product page, home and about us pages. When targeting long term keywords or queries, more than three words, focus and target other pages like blog or FAQ.

Handling Information queries.

Sometimes visitors ask for more information before making a buying decision, you may consider in this case creating pages with content that is more informational and less promotional. Although is is not going to help with the conversion, but is will help you build and establish a relationship and best impression with the user. Gather strong relevant and appealing content that can answers the user’s queries. The main idea here is to position and establish your brand as a credible source of information and expert in your business field. For queries related to buying, consider targeting pages that are specifically designed to help generate conversions. You content then in this case can be related to encourage the user to make a buying decision as opposed to just giving him more information.

How To Find The Right SEO Agency For Your Business

Selecting a reliable local SEO agency in Calgary is a major step for any local business trying to generate more traffic visits to their business website. Digital marketing experts will not only help your website rank high but can also find ways to help improve your online business brand presence and get more visitors to build trust in your business brand. By selecting the right SEO company, you will be in a position to gain not only for your site improved rankings but also proper brand positioning uniqueness and increase your conversion rates. Follow these guide lines and we will show you how to find the right SEO agency for your local business.
Check and read the reviews before you hire any SEO agency, this is good in order to find out what kind of reputation they have on the internet. Check if the agency has a high ranking for the type of services they are offering. This is an indication that they are indeed experts at what they do if they claim to be able to optimize their own pages for the search engine result pages. Review their previous customers and look out for signs of unprofessionalism or black hat techniques Keep a way from SEO specialist who claim to get you instant results.

Finding a local SEO agency in Calgary

SEO Local Agency

 

What Local SEO Services Do They Offer?

Digital marketing firms offer a wide range of marketing and SEO services to improve your website’s rankings. For instance, the local SEO agency services needs to offer keywords research and analysis service, pay per click advertising, campaign implementation and planning as part of the service they can provide. Go through the details for the SEO package you want to sign up for so that you have a clear idea what to expect. Partner with a firm that offers comprehensive SEO packages in your local city.

White hat vs Black hat

It is very important to know and understand the strategies that this agency will use to help improve the rankings of your business website. Some of these SEO agencies are known to use unethical SEO techniques or Black Hat that might lead to have your site penalized by Google or among other search engines. Find out about the time they will take to start showing improvement in rankings of your site. If the promise is too good to be true, be very careful and think twice. Please remember that SEO can not instantly show improvement when proper techniques have been used. Search engine optimization takes time and work for your site to start showing improvement on search engine results.

Do they have qualified SEO experts?

SEO is a process that involves a wide range of techniques that can be used to help improve a website’s to rank organically. A good SEO agency will have a variety of experts in social media, PPC advertising among other webmasters that specialize in many different aspects of online advertising. This will ensure that your business will get the most benefit in every aspect of digital marketing package that you select for your business.

Are they able to provide Referrals?

Find out whom they have already helped to improve their rankings in the past. Ask them to give you some referrals so you can consult with. For example, if you are considering to hire an SEO agency for your catering business website, ask them to show you similar websites that they have successfully helped in ranking high for relevant keywords. Your ROI will soar when you hire a digital marketing expert with experience in your business field.

Do I have to hire an SEO Expert for my business? What if I just learn how to do it.

Despite the free SEO tools available now with the most current information Data, business owners may still wonder if they will really need the help of an SEO expert. When it comes to the hiring process of an SEO expert, it looks like a costly expense to add to the business marketing budget if you have never done this before.
If you ponder over the question of whether it’s better for the business owner to learn and then do their own SEO in order to save money, you will find that the answer is absolutely possible. However keep in mind, that the time you are going to spend in learning and doing SEO has to be taken from somewhere else. When a business owner hires an accountant, financial adviser or a lawyer ; it seems like a common sense not because the work is impossible for him or her but because he/she doesn’t have the expertise required in theses areas and also because the business owner’s time can be better spent somewhere else. Failing to hire an expert in the field can be of serious consequences for these tasks not done properly.

Calgary SEO expert

Now here are some reasons why it is advisable to consider hiring an SEO expert for your business.

Your business online exposure is determine by your Search Engine Optimization success.

Back in the days, people relay on the phone book to search for businesses. Now these days have gone and the new generation is now searching everything online. whether they are looking for a product or a service, chances are they will look first for it online before they come to the physical business location.

Because of this dramatic search habit change, it is vitally important that your business online success is determine by how good is your SEO skills are.

To learn the basics of SEO is not that difficult, however to take your business to the next level requires an SEO expert. One of the reason you should consider hiring an SEO expert, because we already know the tricks of the trade.

If your business online success is a top priority to you, you should consider hiring an SEO consultant.

Good SEO will take time however it will pay you big time in the long run.

So if you don’t have the time that it will take to learn about search engine optimization, then it is best to hire an SEO expert instead. Some of the tasks can be done relatively quickly like submitting your site to the search engine, however there are others that are time consuming and long term.

Search engine optimization is not the end of the journey but an ongoing commitment. Giving your business profile more exposure and establishing a reputation through blogs, social media and other relevant sites and then using metrics to examine your ranking success and tweak strategies are all part of a good SEO plan. In case you are not prepared because of your busy day to day business operation schedule, then you need the help of an SEO expert.

You should also consider the consequences from a business website optimization wrongly done.

Think of the serious consequences for your business if your accounting or legal matters are done incorrectly. It is the same when your business site optimization is not done properly. It doesn’t mean you will go to jail, but it could cost your business a lot of revenue loss.

If your SEO is done poorly, you will not get a good ranking in the search engine results. Since most people don’t look past the second or third page, customers looking for your products or services will end up as customers of your competition rather than you.

Using unethical techniques that violates Google and other search engines like Bing and yahoo strict guidelines, may cause your site to be banned from the search engine.

If you are serious about having your business products and services found by potential customers online, then it’s time to hire a reputable SEO expert