SEO  or search engine optimization affects the visibility of a website or a web page in search engine results pages.

The goal of a Search Engine Optimization consultant is to understand beforehand what makes a site more or less referenced. Of course, the criteria for rankings evolve very quickly and it is sometimes difficult to stay ahead when the competition is also on the lookout for the slightest change. The spiders who search the web forever more detailed information about the websites are more and more numerous and their requirements are more and more advanced.

A good SEO is therefore based on this understanding. Then comes the work strategy for improving the site as such, to match these very specific criteria. The idea is to update your site on several levels.

On Great Northern Marketing Digital Agency, we give you free dozens of practical tips like:

Better understand Google’s algorithms!
How to choose keywords for your company’s website?
The tips and tricks to know about the Yoast SEO module!

Having a better position is gaining more customers!

Indeed, if the ranking is at the top of the search results pages,
So, your pages receive more traffic from search engines,
And all these visitors are more likely to become customers of your company.
In Digital Marketing, optimizing a website involves adapting its content and code to acquire new customers.

Increasing the number of backlinks (or inbound links) is another tactic going into the ranking of your pages.

Discover Our Articles On How to optimize your SEO

Tips and tools to improve SEO in 2018

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In recent years, Google has made profound changes to its algorithms which has changed in a radical way SEO. However, it must be said that this is an essential technique to boost its presence on the web. Indeed, it is useless to have a website if it is not visible on the various search engines. How to improve your SEO for 2018? This is the main question that entrepreneurs have been trying to answer for some time. Here are the best SEO tips to follow.

#1. Firstly, respect the fundamentals

In order to succeed in your SEO strategy, you must first respect the fundamental principles that will allow you to get a better ranking.

First of all, it is necessary for you to focus on users at the expense of search engines. They are your customers and not Google.

This is easily understandable. There is no point in bringing traffic to your website if your visitors are not converted into customers.

In order to achieve this, it is important to offer quality content information so they can easily share with their loved ones.

Indeed, users are impatient and some are not loyal: they will not hesitate to go to your competitor if you can’t hold them. Worse, if your content is not attractive and that your visitors quickly leave the site, your site positioning will be degraded by Google in terms of the bounce rate of your page (25 tools to analyze your traffic).

#2. Do not position for a single keyword

It has been estimated that the average user’s queries consist of 4 words.

This comment is especially true with voice search. Users can directly search for something and get accurate answers without having to type anything. This trend also impacted the keywords since people learn complete sentences when conducting a search. This can be a huge opportunity for you to take advantage of its use. Rather than stand on a very competitive keyword, why not focus on queries referencing more complex and less competitive.

Check seo centro tool to know the volume of search phrases on Google and suggestions of related keywords:

#3 Be more localized

Consequently, the search engine places a lot of importance on geographical positioning and this trend is likely to continue.
Thanks to geolocation and cross-channel technologies, we will soon arrive more at a city level, but at a much more specific area! The consequences in terms of SEO can be very interesting. You will be able to create more research niches.
Tool to check its positioning in the results pages of Google: rank tracker from Moz
Tools to check the technical SEO level of your site:
https://metricspot.com/app/
https://auditor.raventools.com/
https://varvy.com/
http://seositecheckup.com/
https://website.grader.com/

#4 Go for the Link building!

For those who do not know much, link building is very popular with SEO specialists.
Indeed, it simply refers to the fact of creating links. Link building is the action of increasing the number of external links (backlinks) pointing to a web page that you wish to see an increase in the positioning of pages of search engines positioning. Whatever it is, the link building allows you to improve the positioning of a page according to the keywords on which the links were created.

In other words, if you really want to position your website among the best search results, you should probably consider creating links.
Your backlinks should appear as natural to the search engines. The more your backlinks will be relevant, trusted and diversified the better your page will be referenced. However, there are several ways to create a link: in a natural way (mention of a site, quote of a site, etc.) or the inscription on a website.

#5 Directories

Contrary to what one might then think, do not draw a definitive line on a directory registration. You just have to use it in a clever way, and not spam hundreds of directories, which would only penalize your own site. In this respect, three types of directories must be distinguished, all of which do not require the same approach: general directories, thematic directories, and local directories.
For registration in general directories, we recommend using Knowem which is a service that will register your institution on general directories and be putting a backlink on them. To find thematic and local directories we refer you to which lists these directories.

#6 Comments

The link building in comments of other sites generally obtains the objective of artificially obtaining backlinks in a logic of ‘optimization’ of the natural referencing. This practice is to be conducted with caution. Abuse of this practice is a practice considered black hat SEO and Google may penalize you.

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