The bounce rate is one of the most critical KPIs for the user experience of your website. For Google, it is namely a factor that in addition to high-quality content on the quality of Internet pages close. Therefore, there is, of course, a great interest in reducing the bounce rate.

With the use of other metrics such as site visits and length of stay, it shows how well your site satisfies the user’s intention and where there is still potential for optimization.

What does bounce rate mean?

According to Google, a bounce is a single-page session. It means: A page is called up but left without further interaction on the page. It may look like this:

  • Return to the search results
  • Close browser
  • Enter a new URL in the address bar
  • Stay inactive and cancel the session
  • Read the entire page, but do not trigger events and then leave

We’ll give you five simple but practical SEO tips to help you improve your bounce rate. And many times over.

Provide high-quality content on a regular basis

Traffic alone is not everything. You need unique and quality content to keep visitors on your page. The more blog posts or other useful content you find on your site, the better your chances of engaging with each user.

According to a study by HubSpot, companies that publish more than 16 blog posts a month generate 4.5 times the amount of leads compared to the competition, which publishes only four posts monthly.

However, it always counts: class instead of mass, quality comes before quantity. We are talking about high-quality content that provides your visitors with clear added value. Superficial content (thin content) will not benefit your bounce rate. But on the contrary.

Also, note your internal linking structure :

  1. Because additional, informative content keeps the visitor on your website for longer
  2. Because you increase the relevance of individual pages with internal links
  3. Because you get the most out of the Google Bots crawl budget for your site

Use visual elements such as videos and pictures

Of course, this is not just about texts, but about using different content formats such as videos, podcasts, or infographics. In particular, pictures and videos are very appealing to Internet users, because relatively few spend their time reading texts. However, optical elements are quickly detected and arouse a great deal of attention.

Optimize the loading time of your website

Users are impatient people. You want to get the information you need quickly and not wait long. An investigation also confirms this by Google: a whopping 53% leave a mobile website if it takes longer than 3 seconds to load.

How fast can your website be tested with Google PageSpeed ​​Insights? Use WordPress, offer free plugins such as W3 Total Cache to optimize the load time of your website.

Do not be afraid of A / B tests

Patent recipes do not exist in search engine optimization. That’s why it’s only an advantage to do so-called split-tests to see what works better for your visitors. Initially, this means some work – but it pays off definitely!

Often it is enough to make small changes to reduce your bounce rate. For example, changing the button color, reformatting the CTA, using a different font, or placing popups on different pages.

Use exit-intent popups

Most of the visitors leaving your website will not return. Therefore, it helps to target these users again before they finally jump off the page. And with an exit intent popup.

This type of popup uses the cursor movement to determine when and if a user wants to leave your page. Before that happens, the pop-up pops up and adds value to the visitor. It can consist of discounts on the first order, a freebie or free tips by the newsletter.

In any case, you have to convince the user in a nutshell, why he should stay on your side.

Conclusion: Improve Bounce Rate & Increase Conversion Rate for better SEO

The longer a user lingers on your website, the higher your chance of turning him into a subscriber or customer. Therefore, it is essential to reduce the bounce rate of your website effectively.

These methods can help you convince your visitors of your offer, service, or expertise. But in all things: trying is about studying!

One of the main reasons for owning an expired domain is the authority it has as an established site. In SEO, the importance of backlinks is critical to properly position your company’s website on Google’s results pages.

As a reminder, a backlink is a link on another website pointing to yours.

It is undoubtedly the most time-consuming and challenging activity of SEO on the Internet. It’s so true that it has its unique denomination: the Off-page SEO.

Since the update of Google, called Panda, it is strongly discouraged to buy these essential backlinks.

Moreover, it helps to obtain backlinks naturally as Google specifies that.

But what if you buy a domain name that has already “served” itself with backlinks?

That’s the question I have been asked much time from people passionate about Digital Marketing and SEO.

In this article, I will present to you the advantages of choosing an expired domain to develop better your SEO that I have learned during my SEO journey.

What is an expired domain?

An expired domain is a domain name that has not been renewed by its owner for any reason.

Some companies abandon these domain names because they have gone bankrupt or are being bought by a large group that does not have the same name.

Anyway, this domain name becomes immediately available for who wants to pay the few dollars needed to seize it.

For example, some expired domains face fierce competition because they have many advantages.

Choosing an expired domain has many advantages …

expired domains for seo

Do you understand?

An expired domain has a previous history on the internet, and the goal is to build on its strengths.

So, with an expired domain, you can:

  • Recover and transfer traffic from domain backlinks, Google results in pages …
  • You support this area as part of a network of sites,
  • More natural to position yourself in 1st place,
  • Benefit from the promotion that some people make on the forums.

In practice, you can use these expired domains in a Natural Referencing (SEO) logic, without forgetting to set up 301 redirects so that the traffic of this domain is redirected to your leading site. Thus, it recovers the traffic and also benefits from the links juice.

For an entrepreneur, choosing an expired domain as the primary domain name of your site is an opportunity, to begin with, ahead starts over your competitors.

Indeed, any expired domain has a history.

This history consists of links that will help the new owner to be more easily positioned on queries in an organic SEO strategy.

As a reminder, the more a domain links count that point to it, called RD or Referring Domains, the more critical its authority is.

In this way, if the new owner wishes to position himself on competitive queries, he will arrive there more quickly than another contractor having bought a new fresh domain name without “lived,” all things being equal.

The example of

LifeLine Associates was a company in charge of counseling professionals looking for a career change.

The company offers the most extensive and personalized career search possible.

During the business activity, each professional candidate looking for a career change posted their website portfolio. And of course, all these sites quickly have many backlinks.

But the company went out of business and their domain name is not anymore useful for the owners who do not renew their subscription with their registrar.

For example, today the domain name has been reconverted for a guide around blogging and technology guides.

Redeeming the domain name with so much visibility is rather rare. But, whatever the domain expired, with a little luck, the previous owner used SEO techniques. Thus, automatically, you have the history of backlinks on the domain.

Expired domains thus have significant advantages in order to save time in their SEO strategy.

On the same topic: Choose your favorite domain and double the power of your backlinks

How to buy an expired domain?

expired domains for seo

Some internet platforms have specialized in the identification and auctioning of domain names that have not been renewed.

This is called the drop-catching.

According to Definitions Marketing, domain name drop-catching is a technique for mass recovery of expired domain names that can then be resold for SEO purposes, brand protection policies, monetization logic or even for regular use.

A few years ago, it was easy to buy an expired domain name with an exciting volume of quality backlinks.

Some platforms quickly understood the potential.

They have thus monopolized this market by buying the most promising areas as soon as they are not renewed.

Then, the highest bidder wins the domain name through a basic auction system.

In short, a bit like eBay, you are bidding on a domain name.

Bonus: if you identify a domain name not present on these reseller sites, you can check its availability and find the owner’s details on:

  • the whois of the site,
  • Or on domain name testers available at all hosts.

If you are lucky, you can find some rare pearls.

Otherwise, here are three domain search engines expired:

Know the past of an expired domain

expired doamins for seo

Once you have selected the expired domain names that interest you, before you purchase them, make sure the site is still indexed.

On the site, you see the old content of the site on previous years, if it was used for an e-commerce or for any other use.

Then check the links on this domain, because this is the primary benefit of acquiring an expired domain name.

Other elements are to be taken into account:

  • His Domain Authority that you measure with Moz’s free tool,
  • Its indicators on Alexa: the rank of the domain name,
  • His data on SEMRush: the analysis of the old traffic, the keywords positioned, the existing backlinks.

My advice:

The difference between the Trust Flow and the Citation Flow calculated by Majestic SEO should not be relevant:

  • The Citation Flow is a score between 0 and 100 to measure the value of links or the “potential” of a site or a link,
  • The Trust Flow designates a score of 0 to 100 indicating the level of quality

Indeed, so that Google does not penalize you, the links must be of quality, without having practiced “mass linking.”

Also, the distribution between the nofollow and dofollow backlinks must be balanced. Indeed, you can broadcast link juice, but sparingly.

Finally, as always, the anchors must be optimized; otherwise, you will suffer a penalty.

Note: be careful that domain names have not been spammed. Indeed, by checking the past of a domain name, you guard against any possible manipulation of a domain name. Your site may have been blacklisted SEO techniques and may have suffered a Google penalty at some point.

Buy an expired domain, and after …?

Once your website is set up on the expired domain name, check what was said on the forums. Internet users may have spoken previously about your new brand, the one carried by the expired domain that you have just acquired.

This is an opportunity to restart the conversation and invite them to visit your new site.

You can also contact blog authors to invite them to update the link to your site.

Then, use this expired domain to create a new website or blog for an e-commerce site.

In this way, you attract traffic with textual content, and you use it to direct it to your e-commerce site.

Thus, you position your second site on the niche of the main site. Some publishers rely on this technique to strengthen the position of the company in their field of activity.

Conclusion on the SEO benefits of buying an expired domain

For the summary, before buying a domain, I advise you to check:

  • The age of the domain,
  • The number of referring domains
  • As well as the quality of incoming links.

I am not very fond of this kind of practice. Always afraid that the image of the expired domain is harmful to my brand or that visitors to the old site arrive on mine and leave immediately by lowering my bounce rate.

Never forget that your SEO goal is to conquer new customers and therefore qualified traffic.

Anyway, when you buy a domain name (expired or not), it is essential to check its history. Without knowing it, you can buy a domain name that has already been used.

Have you already purchased an expired domain name? What are your returns?

On Google, position zero is the holy grail of SEO. On desktop or mobile, it provides high visibility and increases the click through rate and traffic on websites. But how to reach the coveted position?

Even better than the first position, there is a position zero. Also known as featured snippets, it refers to a simple and precise answer to a query on Google. The answer is displayed directly at the top of the results and remains visible without having to click on any of the websites. Guaranteed visibility for the site.

There are 3 different types of positions zero in Google: “paragraph”, “list” and “table”. Each responding to different needs in terms of information for users.

Why try to classify your web pages in position zero?

Google position zero is not just a matter of ego. In addition to the pleasure of seeing the name of your company or brand first in Google, featured snippets have many SEO benefits. According to Ahrefs, such positioning increases the traffic of a site by 20 to 30%. Similarly, such a ranking in Google would increase the click-through rate by 8.6%. What largely expand the traffic?

Position zero on google is also a strategic stake. Now that voice search is expanding, It is, therefore, a safe bet that Internet users will use more and more this way to access content quickly. However, when a voice search is performed, the search engine quotes sources that offer simple and concise answers. Optimized web pages for position zero, therefore.

Finally, reaching position zero is also improving its visibility on mobile. And relegate its competitors to the background. Indeed, on mobile featured snippet occupy almost the entire screen without scroller. The user will only see your content.

Ok, but how to reach the coveted position zero?

# 1. Simply answer questions

To increase your chances of appearing in position 0, you must use interrogative phrases. “How to do .? When? “, “How much .?”What to choose between … and…? », Etc. This interrogative form must, in a very pragmatic way, be used in your paragraphs.

Google will then easily understand your content and what you answer in terms of user requests. Note that the answer to the question you are proposing must be short, equivalent to a maximum of 90 words.

# 2. Identify trending queries

The featured snippets appear most of the time on quite trendy queries, done a lot of times each month. It’s up to you to determine what kind of queries are going in a moment and to create the right content.

Answer the public and Uber suggest are free tools that allow you to determine trends and search volumes. After determining what the search trends were, it’s up to you to see how to appear on those queries by taking into account the criteria listed above.

# 3. Find your already referenced pages

The pages highlighted in position zero are those which already benefit from a good referencing. In other words, before thinking about optimizations to reach position zero, you need to check the positioning of your pages in the organic results. And so check if all optimizations in terms of keywords, unique and relevant content, net linking, etc., are achieved.

To appear in position zero, you must bet on your web pages that are already well referenced on some queries. The idea is then to take these pages and improve them according to the criteria necessary for position zero. These web pages must contain approximately 950 words and each of your paragraphs must answer a specific question concisely.

Regarding the zero position, the backlinks and the reputation of your site on the social networks are not elements taken into account by Google – for the moment.

# 4. Always write content with high added value

It is obvious that to appear in position zero (as in the other results of the first page of Google), you must propose quality content. Google also favors regularly updated content. In addition to providing a concise and vulgarized response to requests from users, you should make sure to check your content regularly.

How to create clear and concise content without diluting your purpose? Reveal most of the information directly and then go further in the rest of the paragraph. Yes, it’s certainly a little different from the way you’re used to writing.

Do not forget to put your keyword in the title tag and in the subtitles. Finally, choose content that offers step-by-step responses (with bulleted lists). The idea is to really structure your content so that at a glance the user finds an answer to his question.

# 5. Finally, use the right tags in the written content

In order to make your content appear in position zero, you must ensure that certain tags are included in your web pages. For example, for the “paragraph” format, the <p> </ p> tags must be used. Position zero in the list format must contain the tags of a numbered bulleted list (<ol> </ ol>), the tags of a list element (<li> </ li>) or the tags of a list element (<li> </ li>). An unnumbered bulleted list (<ul> </ ul>).

Finally, the 0 position in table format contains the <table> </ table> tag. If you want to make your table appear in position zero, the tag cited above must be present on the web page, but the table too. Indeed, Google simply reproduces the table of your web page to display it in position zero. Your data must be presented in rows and columns.

By completing all these criteria you have every chance to reach Google’s position zero in the chosen format. The video format of the position zero is not yet widespread and only displays on a few queries. But it’s a safe bet that this type of content takes advantage in the display of Google results. Create short, clear tutorials that answer very specific questions that users might have about your industry. You will put all chances on your side to try to appear in position zero

Since its appearance in 2003, WordPress, the most famous open source software, never ceased to evolve and reinvent itself. Version 5 has experienced a lot of news and especially has seen the replacement of the classic text editor, which you all certainly know, by a new text editor, Gutenberg. If it is now possible to stay on the historical, you should already be familiar with the one that will become your default text editor in a few months, a few years at most!

Gutenberg at the first look

Even a text editor, could you imagine… You’re used to the classic editors of WordPress? The skinning of the interface of Gutenberg should at first surprise you, or at least not leave you indifferent.

You might be baffled by the lack of information on the screen: you will, at best, by default, the left sidebar. You will need to dig to better understand the functioning of Gutenberg.

Block operation

HTML, a markup language, gives pride of place to the concept of structuring. Each open tag is closed, and the different elements fit into each other to give browsers and search engines a well-structured and consistent source code.

This rigor and structure are found within Gutenberg, whose logic of operation is a block by block. After filling out your article title, you’ll have to complete your content block by block.

You can easily insert a block between two others, move them by drag-and-drop, and take advantage of formatting options specific to each type of block. For example, it is possible to define a drop cap in a paragraph block.

Very many blocks available

The features that are natively integrated by Gutenberg are very numerous, each block can be associated with a different type of content. You will find many options.

The most common blocks:

  • Paragraphs Titles Hn (H2 to H4 by default)
  • Bulleted or numbered
  • lists
  • Galleries or images
  • Citations
  • Sound
  • Banners
  • Videos

Files Blocks associated with formatting:

  • Back to the classic editor
  • Tables Excerpt from
  • Custom HTML Code
  • Pre-formatted elements
  • Quotes highlighted Couplets

The blocks associated with the layout:

  • Buttons
  • Columns
  • Media & Texts
  • Elements Read more
  • Page breaks
  • Separators
  • Spaces

Widget integrations:

  • Recent Articles
  • Short Codes
  • Archives
  • Categories
  • Recent Comments

Embedded Content

  • Twitter
  • YouTube
  • Facebook

Features associated with the most difficult page to find

You will need time to understand the richness of the features. But the minimalist interface may well confuse you and complicate the search for elements before well visible. You may have trouble, like me the first time, to find how to modify for example the permalink of your page or your article.

Advantages and disadvantages of Gutenberg

The new generation WordPress text editor already has its fans … but also its detractors! In all objectivity, what are the qualities and limitations of Gutenberg?

Limit the use of layout extensions …

The many features allow you to produce visually clean content by meeting 90% or 95% of the needs of editors and site publishers. In fact, you will no longer necessarily need to install an extension of the Page Builder by SiteOrigin to format your content: videos, tables, columns, image galleries, integration of content from social media, all or almost is available natively.

While using the extensions of his choice!

The essential extensions so far to SEO, like WordPress SEO (YOAST), are still operational. So you’ll always be able to control your Title, Meta Description tags or Meta Robots via your favorite extension, even when running under Gutenberg.

To adopt an SEO-Friendly approach, you can use SEO Writing Assistant. This SEMrush feature, which gives you tips for optimizing your content based on SEO criteria, is also available as an extension compatible with WordPress.

You will be able to know the optimal length of your content, discover the terms to use and evaluate the quality of your title. Coupled with an SEO press-type extension, All in One SEO or WordPress SEO, the SEMrush SEO Writing Assistant is the ideal extension to produce texts that better meet the different semantic criteria of the algorithm.

An opportunity to better structure your content

Another advantage of Gutenberg? The use of blocks can be cleaner in the structuring of its content. A beginner, unfamiliar with the standards enacted by the HTML5 standard, can more easily produce a well-structured and semantically rich content through the many formatting options.

A publisher who is still young, who has to grow in maturity.

The only reproach I make today to Gutenberg is that of youth. While the classic WordPress editor was perfectly mastered and bug-free (or almost), Gutenberg offers a disruptive and disturbing approach at first glance. The interface can still seem messy and some bugs remain … It will be like this for a few more months.

The switch to Gutenberg can also cause problems of display among users who previously went through an extension of bet in form.

Should we move to Gutenberg?

If your WordPress update suggests you move to Gutenberg, I can only encourage you to accept. After a period of adaptation, you will master the subtleties of a text editor that is minimalist in appearance. You will learn to better structure your content and enrich them with features that you did not use before.

SXO or  Search eXperience Optimization is the combination of user experience (UX) and natural referencing (SEO). This “user-centric” vision aims to optimize the user’s navigation throughout the purchase journey, from research to conversion.

“SEO makes brands visible when SXO makes them perform”

Today, the challenge of brands is no longer the quest for the first position, but the quest for the best experience. SXO is a criterion of differentiation in the face of an increasingly connected and competitive market. Through this article, find out why and how optimizing the search experience can affect your e-business.


Google is now positioned as a “response engine” and no longer as a “search engine”. Over the years, the giant has continued to assert this approach by accompanying changes in use and behaviour by regularly updating its algorithm. Hummingbird in 2013, Rank Brain in 2015 and the zeros position in 2016 are the main consequences of the emergence of this new optimization technique called: SXO.

In addition, voice search with the contribution of voice assistants is also a new trend that has profoundly changed the approach of search engines. Aiming to make the queries of users ever more relevant and precise, it is necessary to rethink the semantics of your site in order to be visible on the search engines. So we go from a logic “Search engine optimization” to logic ” Answer Engine Optimization”.


Even if the 3 pillars of SEO are and will probably remain the technique, content, and semantics, it is necessary to integrate the UX dimension into your strategy when redesigning or designing your new website.

Previously, search engines rated the relevance of a site simply through its content, keywords, and backlinks. Today, it is necessary or even essential to go beyond. The user’s understanding and analysis of his behaviour guarantee a unique and memorable user experience. By focusing on design, prioritization of information, usability, and functionality of your website that you will gain seats in the SERP’s. SXO is both meeting the requirements of search engines, but also the expectations of users.

The SEO and UX are not competing technologies, on the contrary, they are complementary. At present, SXO must be considered as a global strategy in the creation or redesign of the website. The goal: optimize and streamline the customer journey, from navigation to conversion.


As you can see, an SXO strategy requires the technical aspect of SEO and the graphical aspect of UX. Therefore, in order to increase your traffic and your conversion rate, you must bet on:

The ergonomics of your site: offer a clear and fluid tree. The visitor must find the information they are looking for in less than 3 clicks.

Keywords: Understand the queries of Internet users and target keywords providing traffic. To help you define your keywords, we recommend: Answer the Public

Content: Propose rich, accurate and quality content that meets your target’s expectations. The creation of landing pages is a way to capture the user and convert quickly. The key to success: Inbound marketing

A responsive site: Adapt your website on mobile and tablet, you will respond to changes in the use of Internet users.

Data structure: Tagging your data will allow you to gain visibility and respond accurately to requests from users. (knowledge graph, rich snippets, rich cards, Featured Snippets)

Call-to-Action: Integrate CTAs on dedicated pages and develop your conversion rate.

Loading time: According to Google Analytics, 53% of Internet users abandon a website if the loading time is greater than 3 seconds. So, to test your site we advise you: Page speed insights


The SXO is the winning combination of SEO and UX, with a common goal: to meet the user’s expectations and needs.
To summarize: Search experience Optimization is a marketing technique to attract visitors through SEO and convert and retain them by optimizing the user experience on your website.

At the beginning of this year, an article on SEO 2019 trends is needed! Here, I share the areas of optimization and trends that I will personally be working on throughout the year on the various sites I manage.

The years go by, the basics of SEO remain the same but new SEO trends emerge and are also implemented.

If it is still important in 2019 to optimize its bases in SEO (Title, Hn tags, unique content, technically clean website, well-managed indexing, …). Google, through its updates (like the one in January 6-7 and 10) and the many pieces of news it’s been shared between Twitter, his hangouts on air with John Mueller, and the few blog posts he shares, seem to want to steer SEO towards a more and more SXO (a mix of SEO and user experience (UX)).

8 trends to boost your SEO in 2019

Here is a summary (and a selection) of the 8 most important SEO trends to work in 2019 (in my opinion):


Voluntarily put first, this trend that has been going on for many years has never been as true as in 2019.

Google no longer wants our 500-word articles rewritten (or written quickly) just to fill a ‘single-content’ site.

Beyond the unique content, Google loves exceptional content, by its content but also its shape.

The attention of Internet users is very easily lost, Google knows it, that is why it rewards, the useful, detailed contents, but also pleasant to read.


Search intent, do you care? This is, in my opinion, the emerging trend since 2017 – 2018 that will take even more place in 2019 SEO discussions!

In summary, it is proposing the right content (or the right products/services) according to the user request that is targeted, while caring for the user experience.

The idea is also not to try to ‘fight’ on queries where we have zero legitimacy to be well placed because Google will see it sooner or later in any case and you will have wasted your time, your money and resources that you could have allocated on much more relevant queries with a much better ROI.

Ex: if my brand only offers ‘shoes made in China’, it is useless that I try to target the request ‘shoes made in Canada’ by highlighting my products 100% made in Canada.

(On the other hand, a blog article on the concrete differences between the made in China and the made in Canada could be relevant for the surfer who seeks this. You can thus propose most of the time a relevant alternative but you will need first and foremost, what Google likes to do about targeted queries to see if you have a chance and an interest in doing so, and more importantly, if it makes more money than just traffic.)


Now that all sites (or almost) are in HTTPS, Google has been attacking for a few years now the pages loading time!

Embedded in the list (and prominently in the top) of more than 200 positioning factors that impact the positioning of pages on Google, the optimization of the loading time is a priority to be clearly not neglected in 2019, especially when the navigation is mainly done on mobile!

AMP, Progressive Web Apps, lightened responsive site, just see what Google is doing in countries with a weak connection to know what it expects from us: speed and performance even with a degraded 3G connection.

If you want to know where you are, do not hesitate to check out the new PageSpeed Insights tool that recently offered a small facelift and a new lighthouse based calculation mode (very interesting coupled with an analysis with GTmetrix or to name just these two free tools).


Quality content is good, and with quality links, it’s better.

In 2019, you will always have to create quality links for ranking on competitive topics.

The good news is that you need fewer links than before, even on very competitive topics.

If quantity has less and less interest and impact, quality is essential!

Take the time to ask yourself and determine what is a quality link for you.

To do this, analyze the links of the best-positioned competitors and focus your 2019 link building strategy on what you think is most relevant.

I am also personally convinced that Google measures unrelated quotes in its calculation of PageRank (or any other indicator specific to Google but related to popularity).

For me, it makes perfect sense that quotes come in one way or another in the balance to know if a site has more or less notoriety and legitimacy than another.

Press relations have never been so important for SEO in 2018 and they will continue to be in 2019.


This key point has always been at the heart of my actions and it will remain so in 2019. In my opinion, the analysis is the basis of any SEO action.

  • What are your most performing pages?
  • Why do they perform better than others?
  • What are the least competitive keywords and the most ROI sites to target?
  • Why is your bounce rate high here and not elsewhere?
  • Which pages should be updated first?
  • What are the concrete differences between the best-positioned competitors and you?
  • Which pages are useless and to de-index / delete? …


At equal SEO positions, you can gain a significant share of traffic over a year simply by optimizing your snippets (previews of your pages in the search results).

For this, we have several levers available that you can optimize:

  • the title,
  • the meta description,
  • the URL,
  • the breadcrumb (when well marked with,
  • the rich snippets (recipes, reviews, products,…),
  • optimization for People Also Ask (PAA),
  • optimization of its contents for Featured Snippets (position 0),
  • the AMP icon when its pages are compatible,
  • the addition of emotions in its snippets …


In 2018, video marketing has clearly passed a new course. To optimize the user experience of your website in 2019, the use of an explanatory video (or video presentation of a product) is increasingly recommended.

Indeed, it will improve the conversion rate of your traffic and limit the bounce rate and pogo-sticking which are two indicators scrutinized closely by Google.


If the optimization of the long tail is not a new trend in itself, it is, in my opinion, one of the essential axes to boost your SEO and obtain qualified traffic on any website.

Many studies prove that long-distance traffic carries much more qualified and profitable traffic than short tail traffic, so why not?


I didn’t deliberately address what I consider the ‘buzzword’ of the moment as the subject of voice search. In my opinion, if your site is already optimized for SEO as we hear it for a traditional search, it will be the same for voice search (however, try to be more present in featured snippets).

For AI and RankBrain, these elements are now embedded in the core of Google’s algorithm and it’s not a trend in itself. However, we find the impacts of these changes in the functioning of Google in the trends mentioned above (SXO, research intent, optimization of CTR, …).

Google is now able to adapt and customize search results very accurately and dynamically, but this should not change your approach and what you need to do to position yourself well.

What role do landing pages play in your online campaigns? To bring your target customers to convert their intention into action.

By the way, here’s an interesting detail: the average B2C website has a conversion rate of less than 10%! Read more

A website without traffic is a bit (much?) Like a shop that would be empty or a newspaper that has no reader: it’s useless! But if traffic is the sap of a website, it must be that it is of good quality. Read more

Google has just completed the Search URL in the Search Console with other information (most of which is already available in the old version). HTML code, blocked resources, HTTP response, etc. It’s on Twitter that the Search Console development team has just announced a series of new features in the ‘URL Inspection’ area of ​​Google’s Webmaster Tool.

Read more