Social SEO: Does social media influence SEO ranking?

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Imagine the impact on your website by combining the marketing qualities of social SEO? It’s something you need to find out.

Search engine optimization (SEO) is a type of inbound marketing strategy. On the other hand, social media connect people, giving you a broad platform to carry out your marketing activities.

At first glance, you may not think that there is a correlation between social media and SEO strategies. Can you position yourself higher with social SEO? Read on to find out.

Social media and SEO

Social media has an impact on SEO. The greater the interaction and social commitment of your platforms, the higher the ranking your site will have on the search engine.

Backlinks shared via social media posts lead to a higher ranking for your site. Links to social media sites are treated just like other Google site links. Therefore, it is important to engage in social media marketing, as this is also considered in the social media optimization (SMO) algorithm.

Google also pushes companies that are not dedicated to marketing further down the SEO rankings. Bing is second to Google when it comes to being the most used search engine. They clearly stated that they consider the social presence that a company has and look at the number of their followers and followers.

Benefits of SEO

A customer might be looking for a product or service that you provide and a quick online search will give them the results. The best results will be among their first considerations when making a decision. SEO has a high return on investment and the following are some of the ways you can take advantage of it:

  • SEO helps to increase the visibility of your brand by having a higher rank in the search engine. If you do a quick search for a company, it is likely that their social media profiles will appear among the best results.
  • Trust is built when your brand is displayed after the customer has done a search using the keywords and your site looks like an excellent result.
  • SEO has relatively low costs compared to AdWords and PPC. More traffic is also caused by SEO efforts and you don’t have to pay per click.
  • There is usually an increase in traffic every time you make the effort to do SEO.
  • The effects of SEO are long-lasting. Unlike advertisements where no exposure is obtained when you stop paying, it is not easy to get a higher research position taken away. What you should do is maintain that position.

Social media integration

Every company knows the importance of an integrated marketing communication strategy. With the increasing use of social media and the impact it has on branding companies, it is important to have social media integration.

In the event that an activity takes place on Facebook or Twitter, Google collects it and the social media websites are returned to the search results. Don’t be left out while your competitors are engaged in SEO. You would also like to be seen as a better choice by your target audience.

The use of quality content, SEO and public relations (PR) can be combined to achieve maximum results. Traffic must lead to sales and you can maintain a good relationship and reputation by passing easily and receiving messages from customers. The content you share can be used to engage, educate or inform customers.

SEO and social media both have the same objectives, including increased traffic and conversion rates, development of brand visibility, exclusion of competition and increased number of customers. Therefore, if you manage digital marketing activity, you will have to combine SEO and social media in digital advertising to distinguish yourself from others.

If you need expert assistance, you can hire the services of a digital marketing agency. This will not be considered a mistake because the cost will allow you to get good results. There can be many plumbers and the growth of your business with SEO will help you achieve great results.

Facebook SEO

Facebook is the most visited social media site. The techniques you can apply to increase the ranking on your page on Facebook and other search engines include:

  • Using the best Facebook page name.
  • Using a vanity URL, which will help you improve your Facebook SEO.
  • Keyword insertion in strategic positions, for example, the “Information” section of the page.
  • Optimization of status updates on the Facebook page for SEO
  • Including your local/physical address. Most companies include their address and the map showing clear indications. Google takes into consideration the extent to which companies share information with customers and this helps increase search rankings.
  • Include links and plug-ins on your Facebook page. This increases the credibility of your company and increases both your website and the Facebook page.
  • Add links to your site on your Facebook page.

How to use social SEO to increase your rankings

There is an undeniable relationship between social media and SEO ranking. Their combined use is what is currently referred to as social SEO.

You don’t want to be that marketer or company that constantly spies on incoming mail, the timing or feeds of your target audience. You need to communicate effectively and efficiently. To make a positive impact, maximize social SEO by doing the following:

  • Focus on the quality of your posts. It is necessary to provide an inspiration to the public and quantity is not how to do it. Flooding their timing can lead to ignoring, blocking or ceasing to follow you. Content is king and if you plan your posts well, you will rise higher in search engine results.
  • Use paid promotion to increase your SEO efforts. Compared to organic promotions, paid promotions have a wider reach and impact.
  • Include links in your social posts as they also send classification signals to web pages.

Social SEO is a perfect marketing tool

Social SEO is constantly increasing and the dynamics now make it considered as the new marketing tool.

If you wish to further investigate how to encourage business, read our blog for more guidelines.

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Social networks 7 good reasons for a business to use them

SOCIAL NETWORKS WITHIN COMPANIES

In the digital age, smart devices are becoming more and more important in our daily lives. It’s has been a long time ago when mobile devices were only used to make calls. With the increasing number of users using the Internet, media consumption habits have undeniably changed. Today, telephone companies are facing a more dynamic need. This need is now paying off and becoming monetized: that of social networks.

Social networks are among the most important consumption among young adults. In 2011, 94.4% of Internet users aged 18 to 34 used social media, compared to 91.0% in 2012. The strong consumer demand is leading to a proliferation of mobile platforms and therefore an increasingly attractive market which challenges companies. They deploy their marketing strategies in a sector that reaches out to them.

How to stand out from your competitors in a market that is still raging today, and what are the strategies of the companies already involved?

EXTEND YOUR NOTORIETY

Social networks are a great lever to let you know and this, through three factors:

  1. The reach of messages can have a snowball effect and be global in scope.
  2. Commitment to your messages.
  3. The influence you can enjoy in the communities where you interact actively.

In numbers: As of April 2018 Samsung company has more than 156 million subscribers on their Facebook fan page. Samsung images are ” loved ” by over 450,000 people on average and about 76,000 subscribers can share it. What to make jealous ….!

It is more than just a logo, the company now expresses itself through images, dialogue with its subscribers, interacts, creates contests … All the means are good to install a friendly atmosphere and humanize the image of the company.

Like Coca-Cola’s Facebook page it was created by two unhappy fans about the company lack of its presence on social media. The company took the opportunity to work with the fans which actively participated in building its Facebook page by sourcing most of its content from the fans and artists letting subscribers express themselves freely on a specific theme. The fans feedback has led the company to create viral storytelling content and has shaped the creativity of the company business. Shared photos illustrate the daily lives of fans which makes the site more alive.

Tip: It is essential to set the tone and an editorial line to make this word credible in order to target its clientele and segment its audience.

INCREASE INTERNET SITE TRAFFIC

In just a few years, social media has become a crucial means for increasing site traffic. The two monsters and traffic aggregators would be here Facebook and Twitter. It is therefore quite possible to improve the number of visitors by sending a Facebook link to the site, which would encourage the most curious Internet users to go there.

Tip: Feel free to put network sharing buttons on your website too!

IMPROVE YOUR SEO

Today, Google places an important factor in website visibility based on content from social media. In addition, Google Analytics uses social media signals as indicators and prioritizes this information to determine the relevance of shared content information. Finally, Google Plus revolutionizes the social referencing and allows to bring a greater optimization of the website.

PROMOTING A PRODUCT OR REBUILDING SALES

Social networks are good ways to promote a product or improve the sales of the company. Facebook has Facebook Adwords that allows to advertise and segment the target. But we can go further, some companies do not hesitate to make viral buzz through social networks to attract the attention of the consumer. And it works! That’s  how Volvo Trucks – The Epic Split featuring Jean Claude Van Damme advertising became a viral video

Tip: Make your efforts on Facebook and Twitter that are more important and easier to access.

LOWER THE COSTS

Social media helps reduce the costs of recruitment, advertising, customer service. Indeed, publish a job posting on LinkedIn or Facebook, post a picture for the promotion of a product on Instagram, talk about the launch of an event on Twitter are now commonplace in the world of the web. They offer free and effective services to businesses.

Tip: Establishing your strategy is important. You should define each of your messages on a particular social network. The posting of a job opening has more of a place on LinkedIn than on Instagram.

LEARN MORE ABOUT YOUR CUSTOMERS

The best way to decrypt the expectations of his audience is to collect opinions on a specific theme or observing their reactions on different topics. A greater knowledge of your customers allows you to offer personalized services and quality products that meet their needs perfectly. Maybe even that long-term, you will be able to anticipate the needs of your customers or identify a niche of new potential customers.

Tip: Give your customers the ability to interact with your social networks, by asking open-ended questions or better yet by sharing their opinion.

Prepare in advance your website’s strategy to get success with the numerous social media sites. Objectives, content management, publication of photos, language, and your editorial… Nothing should be left to chance to optimize the potential offers via social network communication campaigns!

Then, convinced of the usefulness of using social media in your company? Feel free to send us your comments and experiences and your turn to play now!

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