Digital marketing trends to follow in 2018

At the beginning of the year, if you notice a drop in visits and sales on your website, it may be time for you to review your digital marketing strategy by inspiring you in particular new trends 2018!

Do you see a drop in visits and sales on your website? And if it was time to review your digital marketing strategy by taking inspiration from the new trends 2018? To continue to increase your strategy in order to meet the expectations of your customers and consumers, here are the digital marketing tools and best practices to follow this year and to adapt to your field of activity.

1 – Influence marketing

Influencer marketing that works through ‘influencers’ (bloggers, public figures …) allows brands to deliver powerful messages on social networks like Youtube, Facebook, Twitter, Instagram, and many others. Consumers of social networks indeed pay greater attention and more credit to the publication of products or services by an influencer than through Social Ads.

To launch a good campaign of influence, it is then necessary to mobilize the good influencers, to define your objectives, your type of visibility and image, as well as the type of adequate partnership (test of video product, gifts, sponsored articles, contests …).

2 – The GDPR

The General Data Protection Regulation, which came into force on May 25th in the whole of the European Union, is a golden opportunity for companies and their marketing managers to strengthen their customer relationship, gain more confidence from consumers and thus gaining ground on their competitors.

How? By creating, in particular, complete transparency in data collection, reinforced protection of these as well as a real experience when they are shared. Do not be afraid of GDPR, but make it a marketing opportunity!

3 – The audio content

If brands have adapted their marketing strategy and content to social networks for several years to capture the attention of thousands of users of these tools, they must continue to adapt their content to the trends that are happening on the networks…

In this 2018 year, it is difficult to do without audio and video content when we see the impressive growth that we had the ‘stories’ and more generally the video on Facebook, Snapchat, Instagram, but also Youtube. The public appreciates its content and brands must also create their stories, fun content, proximity and adapted to the language of consumers. Beware, however, algorithms favor the publication’s commitment and the video content just as much as possible turns a passive reader into an active reader.

4 – Artificial intelligence

Artificial intelligence is the cutting-edge technology of the moment for marketing professionals. AI is becoming more accessible in 2018 and many digital marketing players anticipate an increase in the use of AI by more than 50% by 2020.

AI is a tool that can be part of an integrable digital marketing strategy, for example, an engagement platform. It personalizes messages and adds relevance to content sent to consumers. It also addresses real-time needs and determines the best channel for a customer experience that is ten times more powerful than statistics.