Google Speed Update: As of July 2018, the speed of a website will affect its ranking on mobile
In a few days, Google’s mobile search engine will take a look at its desktop version by integrating loading speed into its algorithm. What impact should we expect? How to improve the speed of a website? Answers.
Google Speed Update: applicable from July
If the loading time of a website is part of the various ranking criteria on desktop since 2010 already, Google’s mobile search engine is also preparing to integrate this criterion to its algorithm. As of July 2018, websites displaying a slow loading time will be penalized.
“« People want to be able to find answers to their questions as fast as possible. (…) Although speed has been used in ranking for some time, that signal was focused on desktop searches. Today we’re announcing that starting in July 2018, page speed will be a ranking factor for mobile searches. » – Google.
We live in a world where immediacy is the proper action to take, as Google understood very well. We therefore wish to be able to find answers to our questions as quickly as possible. The concept of speed is even more important on the web, where it is not rare that we lose patience when we have to wait more than a few seconds to reach any page. If Google has integrated this concept of the desktop for quite some time now, the Mountain View firm will soon extend this reality to mobile too.
How to prepare for Speed Update?
The Google Speed Update, as it was named, will come into force in July 2018. So you have a few days left to work on the speed of your website, before it is likely to be penalized. How? Different tools are available for you:
Also check out the article we post before, which is directly related to the topic we are dealing with here: ‘Loading speed of your website’.
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