On Google, position zero is the holy grail of SEO. On desktop or mobile, it provides high visibility and increases the click through rate and traffic on websites. But how to reach the coveted position?
Even better than the first position, there is a position zero. Also known as featured snippets, it refers to a simple and precise answer to a query on Google. The answer is displayed directly at the top of the results and remains visible without having to click on any of the websites. Guaranteed visibility for the site.
There are 3 different types of positions zero in Google: “paragraph”, “list” and “table”. Each responding to different needs in terms of information for users.
Why try to classify your web pages in position zero?
Google position zero is not just a matter of ego. In addition to the pleasure of seeing the name of your company or brand first in Google, featured snippets have many SEO benefits. According to Ahrefs, such positioning increases the traffic of a site by 20 to 30%. Similarly, such a ranking in Google would increase the click-through rate by 8.6%. What largely expand the traffic?
Position zero on google is also a strategic stake. Now that voice search is expanding, It is, therefore, a safe bet that Internet users will use more and more this way to access content quickly. However, when a voice search is performed, the search engine quotes sources that offer simple and concise answers. Optimized web pages for position zero, therefore.
Finally, reaching position zero is also improving its visibility on mobile. And relegate its competitors to the background. Indeed, on mobile featured snippet occupy almost the entire screen without scroller. The user will only see your content.
Ok, but how to reach the coveted position zero?
# 1. Simply answer questions
To increase your chances of appearing in position 0, you must use interrogative phrases. “How to do .? When? “, “How much .?”What to choose between … and…? », Etc. This interrogative form must, in a very pragmatic way, be used in your paragraphs.
# 2. Identify trending queries
The featured snippets appear most of the time on quite trendy queries, done a lot of times each month. It’s up to you to determine what kind of queries are going in a moment and to create the right content.
Answer the public and Uber suggest are free tools that allow you to determine trends and search volumes. After determining what the search trends were, it’s up to you to see how to appear on those queries by taking into account the criteria listed above.
# 3. Find your already referenced pages
The pages highlighted in position zero are those which already benefit from a good referencing. In other words, before thinking about optimizations to reach position zero, you need to check the positioning of your pages in the organic results. And so check if all optimizations in terms of keywords, unique and relevant content, net linking, etc., are achieved.
To appear in position zero, you must bet on your web pages that are already well referenced on some queries. The idea is then to take these pages and improve them according to the criteria necessary for position zero. These web pages must contain approximately 950 words and each of your paragraphs must answer a specific question concisely.
Regarding the zero position, the backlinks and the reputation of your site on the social networks are not elements taken into account by Google – for the moment.
# 4. Always write content with high added value
It is obvious that to appear in position zero (as in the other results of the first page of Google), you must propose quality content. Google also favors regularly updated content. In addition to providing a concise and vulgarized response to requests from users, you should make sure to check your content regularly.
How to create clear and concise content without diluting your purpose? Reveal most of the information directly and then go further in the rest of the paragraph. Yes, it’s certainly a little different from the way you’re used to writing.
Do not forget to put your keyword in the title tag and in the subtitles. Finally, choose content that offers step-by-step responses (with bulleted lists). The idea is to really structure your content so that at a glance the user finds an answer to his question.
# 5. Finally, use the right tags in the written content
In order to make your content appear in position zero, you must ensure that certain tags are included in your web pages. For example, for the “paragraph” format, the <p> </ p> tags must be used. Position zero in the list format must contain the tags of a numbered bulleted list (<ol> </ ol>), the tags of a list element (<li> </ li>) or the tags of a list element (<li> </ li>). An unnumbered bulleted list (<ul> </ ul>).
Finally, the 0 position in table format contains the <table> </ table> tag. If you want to make your table appear in position zero, the tag cited above must be present on the web page, but the table too. Indeed, Google simply reproduces the table of your web page to display it in position zero. Your data must be presented in rows and columns.
By completing all these criteria you have every chance to reach Google’s position zero in the chosen format. The video format of the position zero is not yet widespread and only displays on a few queries. But it’s a safe bet that this type of content takes advantage in the display of Google results. Create short, clear tutorials that answer very specific questions that users might have about your industry. You will put all chances on your side to try to appear in position zero