The bounce rate is one of the most critical KPIs for the user experience of your website. For Google, it is namely a factor that in addition to high-quality content on the quality of Internet pages close. Therefore, there is, of course, a great interest in reducing the bounce rate.
With the use of other metrics such as site visits and length of stay, it shows how well your site satisfies the user’s intention and where there is still potential for optimization.
What does bounce rate mean?
According to Google, a bounce is a single-page session. It means: A page is called up but left without further interaction on the page. It may look like this:
- Return to the search results
- Close browser
- Enter a new URL in the address bar
- Stay inactive and cancel the session
- Read the entire page, but do not trigger events and then leave
We’ll give you five simple but practical SEO tips to help you improve your bounce rate. And many times over.
Provide high-quality content on a regular basis
Traffic alone is not everything. You need unique and quality content to keep visitors on your page. The more blog posts or other useful content you find on your site, the better your chances of engaging with each user.
According to a study by HubSpot, companies that publish more than 16 blog posts a month generate 4.5 times the amount of leads compared to the competition, which publishes only four posts monthly.
However, it always counts: class instead of mass, quality comes before quantity. We are talking about high-quality content that provides your visitors with clear added value. Superficial content (thin content) will not benefit your bounce rate. But on the contrary.
Also, note your internal linking structure :
- Because additional, informative content keeps the visitor on your website for longer
- Because you increase the relevance of individual pages with internal links
- Because you get the most out of the Google Bots crawl budget for your site
Use visual elements such as videos and pictures
Of course, this is not just about texts, but about using different content formats such as videos, podcasts, or infographics. In particular, pictures and videos are very appealing to Internet users, because relatively few spend their time reading texts. However, optical elements are quickly detected and arouse a great deal of attention.
Optimize the loading time of your website
Users are impatient people. You want to get the information you need quickly and not wait long. An investigation also confirms this by Google: a whopping 53% leave a mobile website if it takes longer than 3 seconds to load.
How fast can your website be tested with Google PageSpeed Insights? Use WordPress, offer free plugins such as W3 Total Cache to optimize the load time of your website.
Do not be afraid of A / B tests
Patent recipes do not exist in search engine optimization. That’s why it’s only an advantage to do so-called split-tests to see what works better for your visitors. Initially, this means some work – but it pays off definitely!
Often it is enough to make small changes to reduce your bounce rate. For example, changing the button color, reformatting the CTA, using a different font, or placing popups on different pages.
Use exit-intent popups
Most of the visitors leaving your website will not return. Therefore, it helps to target these users again before they finally jump off the page. And with an exit intent popup.
This type of popup uses the cursor movement to determine when and if a user wants to leave your page. Before that happens, the pop-up pops up and adds value to the visitor. It can consist of discounts on the first order, a freebie or free tips by the newsletter.
In any case, you have to convince the user in a nutshell, why he should stay on your side.
Conclusion: Improve Bounce Rate & Increase Conversion Rate for better SEO
The longer a user lingers on your website, the higher your chance of turning him into a subscriber or customer. Therefore, it is essential to reduce the bounce rate of your website effectively.
These methods can help you convince your visitors of your offer, service, or expertise. But in all things: trying is about studying!