SEO techniques in 2019 are well-outlined activities that help you get the desired results. It’s not always enough to publish new articles for the blog, you know?
When it comes to SEO techniques, I always think that, after all, the most useful thing you can do for a project is the publication of good content. Isn’t this the essence of a good strategy for search engine optimization?
You have to find and use the SERP to give the public the best possible results. It applies to SEO and SEM, without distinction. But does this apply to everyone?
Is it enough to follow the hard-nosed road and publish without peace? Not always, sometimes, you have to think through the perspective of SEO techniques to get visibility on Google. What are the tips and strategies I used on my blog?
SEO techniques: what they are and what’s for
This term refers to all the activities that make it possible to increase site visits to obtain useful and concrete results. So it’s not just about getting more clicks on the results, but also about working to improve conversions.
As a result, to be complete and precise in defining the best SEO techniques we need to address the topic from a strategic point of view: you have to sell, generate qualified contacts, get leads and request for quotes. So how to improve the positioning of your website and maintaining this proper perspective?
Base with the leading SEO techniques
- Each page must have title and meta description tags.
- Add sitemap.xml in the search console.
- Set up a linear and straightforward URL structure.
- Use light and undemanding WordPress theme.
- Compress each image to reduce weight.
- Point each page to the placement of search intent.
- Strictly abolish duplicate content.
Blogging: positioning with new posts
This is the basic rule of web marketing strategies that allows you to improve your web positioning: publish fresh content to gain essential positions for your business. Having an editorial plan is critical.
Because the blog works when you decide to place content to intercept a specific public need, that is to say, an audience that you can transform into a clientele that allows you to make money online with your service.
So the keyword research is crucial to understand how to choose the keywords to be developed in the articles to intercept the right audience. Here you will find the keywords to use on the website, in the articles and the WordPress SEO fields by Yoast.
So, first, the SEO technique to be developed with strength: open a company blog , make proper keyword research, and start writing. Simple, isn’t it? The pace of publications can do a lot for the project, and not just for the increase in visits.
Improve the CTR of the most useful contents
An easy job that only needs the Search Console. With this SEO tool, you can do research analysis. In practice, you can view the contents that bring more traffic and evaluate the relationship between impressions and clicks.
That is, you can work on the CTR and find out if you can make it so that based on the placement, you need to work to convince more people to click. Maybe people see the snippet but decide not to visit your page.
At this point, you can use the meta description to add a call to action. And entice people to click. Remember that the SEO copywriter doesn’t have to write for search engines but use these tools to reach his audience.
SEO techniques for pages, tags, and categories
One of the significant problems of those who think they have reached the maximum limit: they have not optimized what they do not see. Think about publishing new articles and following essential SEO solutions. But forget that it has a lot of content on the website.
And often these texts only deserve to be improved. For example, the landing pages: they were designed to convert, that’s fine. But do they also have any chance of positioning themselves on Google? And the service pages – who are they, contacts, portfolio – have been treated? Do they have Google meta tags that can describe the content?
Let’s get to the point: tags and categories. Have you created taxonomies that overlap and cannibalize each other? Optimize these pages to eliminate those that are not needed and do not lead to visits, add useful text, and intercept research intent. Then I’ll show you that they start bringing in visits and everyone’s happier.
Work on the long tail keyword of your blog
One of the most apparent SEO errors when you do your keyword research: you decide to choose the keywords with the highest search volume, to increase the visits of the blog. Not forgetting that you don’t bring Google Analytics graphics to the table.
Where to put keywords on a site? The answer is quite simple, but it is the choice that makes the difference. I prefer to avoid keywords that carry more traffic than those that can intercept potential customers.
For this work on the long tail keyword. Have you no idea what it is? Take a look at the image below, explaining everything in detail.
The keywords that manage to create a higher conversion opportunity are those found in the final part. Therefore, those that have more terms and that describe a research intent with more attention and precision.
When you choose the titles to be included in the editorial calendar not against the keywords with more visits but intercepts the queries that bring customers, they are the longest and most detailed ones, perhaps with a not very high CPC but not negligible.
Update old posts with new content
You have published articles but do you think we can achieve something more by publishing less? It’s not an absurd idea; updating old articles is a good practice.
Especially if you want to work with what you already have online. Why think of being able to place new content when you already have something that tries to achieve this result? He’s just waiting for extra gear. Maybe optimizing:
- Tag title
- Meta description
- Internal links
- SEO friendly URL
- SEO image optimization
- Title H1
- SEO Optimization PDF
- Post subtitles (Heading)
- Create an internal menu
I believe that it is necessary to work consistently on this point. The relationship between freshness and SEO should not be questioned, always offering the best possible content is indispensable. For this, I follow the scheme of Ahrefs.
What does this scheme say? If the article is recent, we leave it alone. Otherwise, it enters the review cycle. Does it carry traffic? We review it. Does it have any importance, but has it been poorly tackled? It is rewritten with 301 redirects. In short, among the best SEO techniques, reviewing old content can make a difference.
Find quality links for your domain
Do SEO techniques exist for making link building and finding quality mentions? I know a couple of them, I put them into practice on my blog, and I’ve always had good results. Most important rule: publish something incredible, unique, unrepeatable.
For example, an ebook or a list of resources. Perhaps a model to carry out a specific operation of your professional universe. In short, you have to create something that acts as bait. Then start your SEO / digital PR work. Or:
- Identify people who might be interested.
- Contact bloggers who have web pages dedicated to the topic.
- Find out if they are willing to link your content.
- Alternatively, propose a guest post to push it.
In other words, you have to do a blogger outreach job to find out useful contacts and start bargaining. Another new solution: use Screaming Frog to find the broken links of the blogs in question and propose a valid alternative.
SEO and SEM techniques: what do you do on Google?
Some realities cannot be questioned. Among these, I always mention the great activity of optimizing web pages. In this way, you can intercept the public but not only: increase the general quality of your project.
Is this enough to respect the SEO and SEM rules that give you good results in the SERP? Leave your opinion in the comments, let’s discuss this topic together.