In less than two decades, digital has profoundly changed the world of commerce. So much so that web marketing is now an integral part of the daily lives of all companies, B2B and B2C. But what exactly is the definition of digital marketing? What are its objectives and areas of application? The round of the subject in 5 questions.
The definition of digital marketing alone is not enough. In order to understand what it is all about, it is essential to take into account all the domains covered by this expression, namely:
- The SEO
- Paid Search (sponsored links like Google AdWords )
- Internet advertising (display)
- Email marketing
- The content marketing (production of qualitative content)
- Mobile marketing and m-marketing
- Social marketing (with a touch of community management)
- Web Analytics (the analysis of indicators specific to digital media)
In each of these areas, methods, tools, and trends come regularly to integrate digital marketing. These include the use of user data, marketing automation, influence marketing, artificial intelligence (including machine learning), and so on. So many new bricks that add to the definition of digital marketing.
What Is Digital Marketing
In essence, digital marketing brings together all the practices and business methods that go through digital channels. Like traditional marketing, it aims to develop the sales of a company by deploying communication actions designed to adapt to the desires and needs of consumers, with the aim of increasing turnover.
What is the scope of Digital Marketing
Initially limited to Internet-related uses, the definition of digital marketing has evolved to include innovative technologies (smartphones, touch tablets, mobile applications, video sharing platforms, social networks, etc.) as well as new uses related to these technologies. (Internet browsing from mobile terminals, local searches, voice searches, etc.), as they arise.
For this reason, the scope of application of web marketing, or e-marketing as it is sometimes called, changes constantly – compelling marketers to adapt their methods.
What makes webmarketing a must
The need for a digital transformation of marketing stems from the digitalization of society and the economy. While more than half of the world’s population has access to the web, much of the information research (including and especially for the purpose of making a purchase) goes through this medium.
In these conditions, it is essential for companies to have digital communication means: Without which it could not be to reach their prospects and customers, increase their customer base and gain market share.
What are the goals of e-marketing
To propose a definition of digital marketing is good. But to understand exactly what it’s used for, it’s even better! Specifically, web marketing is based on all digital communication channels in order to improve customer relations within companies, to simplify the work of sales representatives and make brands known. This global goal is divided into four more specific objectives:
- Attract more traffic on digital media (website, blog, social accounts …);
- Convert visitors to prospects first, then customers;
- Retain satisfied customers and turn them into ambassadors (so that they talk about the brand around them);
- Increase the reputation of the company and heal its e-reputation.
To achieve these goals, it is important to use the channels and methods of e-marketing. Applying to a specialized agency is the guarantee of being able to deploy a truly relevant strategy.