Build your UX site as unique as you are!

You have decided to redesign your site, to purify it, and to optimize it for the search engines by working on your content and your target keywords. Your positioning has improved, and you have gained great organic visibility in the search results pages. You have gone from the 2nd to the 1st page.

However, your turnover has barely changed. You have bet everything to show up organically on a SERP, but you are not completely satisfied and are looking for an acquisition lever that can unblock the situation.


Are you familiar with the term “user experience” or UX? Well, know that it has been estimated that 68% of users leave a site if they have a terrible experience while browsing and that of this 68 %, 44% will share their bad experience with their loved ones.

But how can you increase your conversion rate by improving the (UX) user eXperience of your site?

UX Design definition

First, let’s start by discovering together what the concept of user experience or UX is.

In the web environment, UX (User eXperience) designates the experience lived by the user on a website. That is to say, and it will directly imply the emotional impact felt by your user.

It is a necessarily speculative discipline which is divided into 7 distinct disciplines:

  1. UX Research which allows, with the help of interviews or user tests, to understand the end-user and his relationship with the product (the context of use, the problems encountered, etc.)
  2. The information architecture that will allow information to be structured clearly and precisely
  3. The conception of the interaction which aims to anticipate the behavior of the user with the product
  4. The usability assessment will measure the quality of the user experience when using the product
  5. The visual design that will aim to create the visual of the final product
  6. The content strategy that will allow the creation, dissemination, and publication of useful content
  7. Even if it may seem enormous, you should know that a site with a well-worked UX will optimize the conversion rate.

Conversion rate: Why your customers don’t convert

There are 5 reasons why your website does not satisfy the visitors who enter it:

  1. The loading time of your site: in fact, 20% of users abandon their shopping cart when they consider the site too slow.
  2. Poor ergonomics and accessibility to information: 44% of visitors leave a site if they cannot find the contact information.
  3. The unpleasant interface design of your website: 48% of users say that the design of a website is an essential factor for the credibility of a company.
  4. The lack of trust and legitimacy that your site inspires: the tone or the products presented by your website may seem suspicious.
  5. The little use that can be made of your content: your content is trivial, uninteresting and does not add value to your visitor.

For a surfer, entering a site requires effort and attention, which represents a cost for him. If he does not bother to stay on it, then your user cannot quickly and easily find the information he is looking for on your site. Thus, giving it an immediate value to which it can hold on will allow you to no longer scare him away.

User experience: How to inspire your customers

Encouraging your users to invest in your products is crucial to identify which are the blocking points in the eyes of users.

These are 4 methods to let you know which aspect of your site is affected:

  • Measure absolute loading time, traffic and conversion volume, page views per session.
  • Calculate the bounce rate by type of pages (how long it takes visitors to leave your page)
  • Know the route traced by your users on your site with tools like HotJar
  • Test with users to find out if the user interface is usable and understandable and find the sticking points

But how do you use this information effectively? By refocusing your site on the user.
It is necessary to rebuild or optimize your site so that it offers a defined path to the user, a path by which he will gradually deepen the value that we seek to bring him.

This consists of arousing your desire from the first page visited without immediately revealing the value offered in its entirety.

The best way to do this is to optimize a “conversion funnel,” which will naturally direct your user from the first acquisition page to the shopping pages.

The construction of this funnel is based on 3 conditions:

  • The technical performance of your site which must be as efficient as possible so as not to frustrate the user (loading and browsing speed) and a design which must be responsive, that is to say, adapted to any support
  • The graphic charter which must be simplified and pleasant so as not to associate your value with a negative feeling
  • The most important condition: written content that urges your users to action. This involves creating buttons called “call-to-action” that directly encourage your users to click on your links and change pages, writing landing pages, titles and tags that arouse emotion and support on the user’s need, and the production of content that reassures and convinces your user to appeal to you.

If these conditions are not met, the user could feel that he is wasting his time and will, without hesitation, leave your site.

Retention: How to make your site a real growth driver

All these conditions more or less fulfilled; your site finally begins to bring the customers you need. Still not enough for you? Do you want to expand your activity and accelerate its growth?

This is where the concept of experience really takes on its full meaning.

Because what will make your product or service will mark a user and that more and more customers will come to you, is that he will live a unique emotional experience on your site. How to create it?

Providing interactive and lively web content: through videos, podcasts and photo albums which transmit a compelling story-telling
By offering content that can make your user feel that he is having a conversation with you thanks to a personal, playful writing style and by chatbots integrated on your site
Personalizing the offer and the content that you offer the user. Thanks to a data deepening that you collected about him.
It is through this reliable and effective methodology that your brand and your turnover will genuinely grow.

Do you also want a site that gives your customers experience? Our digital agency brings together the skills of back end / front end developer, UI / Ux web designers, and marketers. Whether for a complete overhaul or the proposal of a new website model or prototypes, contact us.

You do not win the war without establishing a battle plan. The same applies in SEO: it’s impossible to succeed without a prior SEO audit.

Your website is unique. It has its exclusive content, displays its performance, aims to achieve goals that belong only to you. You also have your SEO passion – your keywords worked, your technical drivers worked, you won backlinks. Even brand new, it is a necessary part of a competitive market which you hope to emerge. The selection of an appropriate SEO strategy must be in a unique image. For this, we must go through a step that SEO consultants consider essential: An SEO audit. But what makes this audit indispensable, exactly?

SEO Audit: A Tactical Case

Your team is coming to the finals of a big competition. Between it and the victory, there are four opponents, all equally strong. If you want to get on the top of the podium, you will have to put together an unstoppable strategy. First, evaluate the individual performance of your players, to determine which ones deserve their place in the final formation. Then, build a dynamic group. Finally, scrutinize previous matches of your rivals to analyze their methods, learn to mitigate their strengths, and successfully exploit their weaknesses. This initial phase allows you to forge the right keys, that will open the doors to consecration.

SEO tactical Case

Now, replace the team with your website, and compete with the search engine results pages, and the opponents with your major competitor sites – and you’ll have a good idea of ​​the importance of an SEO audit. A right SEO agency carries out an audit for the same reason that a coach develops a preparatory phase before a match or a series of matches. He allows to give himself the means to reach the objective by defining the best tactics to adopt for the context.

A detailed battle plan

It is a natural optimization strategy that makes sense only if it sticks to a specific site and a particular problem. Put it this way; an SEO audit consists of an analysis of the parameters of a website in terms of organic SEO. Expression of a work that is both professional, exhaustive and objective, carried out by an SEO expert. This audit draws up an inventory of a site’s positioning according to the market on which it evolves. It should be done, by determining through which possibilities it made the website visible on the SERPs (which places, on which particular keywords …), and identifying the possible obstacles to its progression.

SEO audit detailed battle plan

In detail, an SEO audit relies on several points. Especially :

  • The SEO architecture of the website (well-defined structure, clear site structure, optimized tags, relevant URLs, quality content, carefully selected keywords, intelligent distribution of these requests in the content, etc.).
  • Off-page optimization (everything about the netlinking, the authority enjoyed by the site, the quality of the anchors of links, the performance of the backlinks, links possibly dead or toxic, etc.).
  • The technical performance of the site, i.e. (page speed display, mobile compatibility, the weight of images, etc.).
  • The quality of the user experience (simplicity of navigation, the ability for the user to find what he wants in a maximum of 4 or 5 clicks, well-organized menus, the efficiency of the internal search engine, etc.).
  • The SEO history of the site (especially the relevance of the SEO routes operated until then according to the nature of the site and its objectives. For example, access to the shopping cart for an e-commerce platform, the efficiency of the CTA buttons and landing pages, etc.).
  • Competition performance (the methods favored by the big players in the market who rank in the heights of the SERPs, the working keywords, and the types of subjects treated, etc.).

It is only a working base. Because the organic SEO audit of a site then leads to a series of recommendations to better reference it, improve its positioning, boost its digital reputation and offer a better user experience, through a detailed specification. (Note that sometimes a pre-audit SEO, organizational tool to prepare the audit as such.)

This specification is similar to a real battle plan, precise, sharp, leaving nothing to chance. It is often consistent. A serious SEO agency has the ability to lay down a reliable analysis of a good fifty pages. Screening the entire SEO spectrum and creating a pavement that serves as a pillar for your future SEO strategy.

Natural SEO audit: a (really) essential step

The SEO audit is not the first rung of the SEO scale. It is the foundation on which this ladder is placed, the one that will give the work its solidity and determines your ability to climb the ladder to the end. This audit proves to be indispensable in all cases. To Consider

For an existing site whose visibility you want to improve.

Your website remains stuck in the limbo of search engine results. You have been vegetating on the second page of Google for years, behind your main competitors. Or, after having long held the top positions, you noticed a loss of speed, which resulted in a decline in the number of visitors and a decrease in the conversion rate. In this case, working without an SEO audit is tantamount to treating a patient without knowing what pathology he is suffering from. There is only a slight chance that the chosen medical treatment will only cure the pain.

If the case of a penalized site.

Google does not mess with sites that do not respect its rules and guidelines. The problem is that these are not necessarily known to webmasters. One day, you record a sharp drop in your natural traffic and discover that your site has completely disappeared from the radar, without knowing what happened. Here, the SEO audit can determine the exact cause of this collapse, a prerequisite to propose relevant fixes, for example, in the context of Panda or Penguin penalty. Without this preliminary phase, the efforts provided by the SEO auditor can quickly run out.

For an existing site to remake or migrate.

To avoid losing all SEO achievements in the process, a poorly conducted migration that can be expensive to position a website, without certainty to find all the links juice one day or the other).

New or under creation websites

Launching your website does not exempt you from performing an SEO audit. On the contrary; it is probably the best time possible because it is not necessary to clear the optimization and endorsement history of your site to define a strategy. It makes it possible to establish a battle plan on a perfectly healthy ground, in particular by taking as a reference the existing market, the needs of the potential customers and the actions carried out by your competitors. All that remains then is to apply these recommendations calmly, without having to release the brakes, fight a pre-existing penalty, or deal with sneak attacks (Black Hat SEO) type.

The process of launching an SEO strategy without proceeding upstream to an SEO audit would be like bringing your team on the field without having established tactics or analyzed the strengths and weaknesses of your opponents. In short, it would be going straight into the wall … relying only on hope or luck to not suffer too much damage. And, in terms of organic SEO, karma has no place. It is the quality of your strategy that makes all the difference between a site that reach the summits and another condemned to stay buried in the limbo of Google.

SEO techniques in 2019 are well-outlined activities that help you get the desired results. It’s not always enough to publish new articles for the blog, you know?

When it comes to SEO techniques, I always think that, after all, the most useful thing you can do for a project is the publication of good content. Isn’t this the essence of a good strategy for search engine optimization?

You have to find and use the SERP to give the public the best possible results. It applies to SEO and SEM, without distinction. But does this apply to everyone?

Is it enough to follow the hard-nosed road and publish without peace? Not always, sometimes, you have to think through the perspective of SEO techniques to get visibility on Google. What are the tips and strategies I used on my blog?

SEO techniques: what they are and what’s for

This term refers to all the activities that make it possible to increase site visits to obtain useful and concrete results. So it’s not just about getting more clicks on the results, but also about working to improve conversions.

As a result, to be complete and precise in defining the best SEO techniques we need to address the topic from a strategic point of view: you have to sell, generate qualified contacts, get leads and request for quotes. So how to improve the positioning of your website and maintaining this proper perspective?

Base with the leading SEO techniques

  • Each page must have title and meta description tags.
  • Add sitemap.xml in the search console.
  • Set up a linear and straightforward URL structure.
  • Use light and undemanding WordPress theme.
  • Compress each image to reduce weight.
  • Point each page to the placement of search intent.
  • Strictly abolish duplicate content.

Blogging: positioning with new posts

This is the basic rule of web marketing strategies that allows you to improve your web positioning: publish fresh content to gain essential positions for your business. Having an editorial plan is critical.

Because the blog works when you decide to place content to intercept a specific public need, that is to say, an audience that you can transform into a clientele that allows you to make money online with your service.


The rate of publication influences traffic.

So the keyword research is crucial to understand how to choose the keywords to be developed in the articles to intercept the right audience. Here you will find the keywords to use on the website, in the articles and the WordPress SEO fields by Yoast.

So, first, the SEO technique to be developed with strength: open a company blog , make proper keyword research, and start writing. Simple, isn’t it? The pace of publications can do a lot for the project, and not just for the increase in visits.

Improve the CTR of the most useful contents

An easy job that only needs the Search Console. With this SEO tool, you can do research analysis. In practice, you can view the contents that bring more traffic and evaluate the relationship between impressions and clicks.


That is, you can work on the CTR and find out if you can make it so that based on the placement, you need to work to convince more people to click. Maybe people see the snippet but decide not to visit your page.

At this point, you can use the meta description to add a call to action. And entice people to click. Remember that the SEO copywriter doesn’t have to write for search engines but use these tools to reach his audience.

SEO techniques for pages, tags, and categories

One of the significant problems of those who think they have reached the maximum limit: they have not optimized what they do not see. Think about publishing new articles and following essential SEO solutions. But forget that it has a lot of content on the website.

And often these texts only deserve to be improved. For example, the landing pages: they were designed to convert, that’s fine. But do they also have any chance of positioning themselves on Google? And the service pages – who are they, contacts, portfolio – have been treated? Do they have Google meta tags that can describe the content?

Let’s get to the point: tags and categories. Have you created taxonomies that overlap and cannibalize each other? Optimize these pages to eliminate those that are not needed and do not lead to visits, add useful text, and intercept research intent. Then I’ll show you that they start bringing in visits and everyone’s happier.

Work on the long tail keyword of your blog

One of the most apparent SEO errors when you do your keyword research: you decide to choose the keywords with the highest search volume, to increase the visits of the blog. Not forgetting that you don’t bring Google Analytics graphics to the table.

Where to put keywords on a site? The answer is quite simple, but it is the choice that makes the difference. I prefer to avoid keywords that carry more traffic than those that can intercept potential customers.


For this work on the long tail keyword. Have you no idea what it is? Take a look at the image below, explaining everything in detail.

The keywords that manage to create a higher conversion opportunity are those found in the final part. Therefore, those that have more terms and that describe a research intent with more attention and precision.

When you choose the titles to be included in the editorial calendar not against the keywords with more visits but intercepts the queries that bring customers, they are the longest and most detailed ones, perhaps with a not very high CPC but not negligible.

Update old posts with new content

You have published articles but do you think we can achieve something more by publishing less? It’s not an absurd idea; updating old articles is a good practice.

Especially if you want to work with what you already have online. Why think of being able to place new content when you already have something that tries to achieve this result? He’s just waiting for extra gear. Maybe optimizing:

  • Tag title
  • Meta description
  • Internal links
  • SEO friendly URL
  • SEO image optimization
  • Title H1
  • SEO Optimization PDF
  • Post subtitles (Heading)
  • Create an internal menu

content audit flow chart

I believe that it is necessary to work consistently on this point. The relationship between freshness and SEO should not be questioned, always offering the best possible content is indispensable. For this, I follow the scheme of Ahrefs.

What does this scheme say? If the article is recent, we leave it alone. Otherwise, it enters the review cycle. Does it carry traffic? We review it. Does it have any importance, but has it been poorly tackled? It is rewritten with 301 redirects. In short, among the best SEO techniques, reviewing old content can make a difference.

Find quality links for your domain

Do SEO techniques exist for making link building and finding quality mentions? I know a couple of them, I put them into practice on my blog, and I’ve always had good results. Most important rule: publish something incredible, unique, unrepeatable.

For example, an ebook or a list of resources. Perhaps a model to carry out a specific operation of your professional universe. In short, you have to create something that acts as bait. Then start your SEO / digital PR work. Or:

  • Identify people who might be interested.
  • Contact bloggers who have web pages dedicated to the topic.
  • Find out if they are willing to link your content.
  • Alternatively, propose a guest post to push it.

In other words, you have to do a blogger outreach job to find out useful contacts and start bargaining. Another new solution: use Screaming Frog to find the broken links of the blogs in question and propose a valid alternative.

SEO and SEM techniques: what do you do on Google?

Some realities cannot be questioned. Among these, I always mention the great activity of optimizing web pages. In this way, you can intercept the public but not only: increase the general quality of your project.

Is this enough to respect the SEO and SEM rules that give you good results in the SERP? Leave your opinion in the comments, let’s discuss this topic together.

What role do landing pages play in your online campaigns? To bring your target customers to convert their intention into action.

By the way, here’s an interesting detail: the average B2C website has a conversion rate of less than 10%! Read more

Searching for keywords is probably the most important aspect of your SEO strategy. It guides the way you write your content, how you approach your audience and your content strategy as a whole.

Many non-specialists are not sufficiently familiar with this type of method. They know enough to try a strategy that often turns out to be fruitless.

This research phase is gaining simplicity and many SEO novices see it as complex.

SEO keyword search refers to finding the words and phrases that people use when searching for information. It is also a question of determining the volume of searches relating to these expressions as well as the level of competition. Keyword research is not a single step or action, but a process where all the steps are linked. For more information, see the full guide on Searching for SEO Keywords.

Here in this article, the objective is to approach the analysis and cleaning phase of the list of keywords based on two aspects: the perceived intention of the search engine and the competition.

How to choose keywords for SEO?

Choosing the keywords for SEO is of great importance. Most articles on the subject of keyword research mention only finding ideas and knowing the volume of research. This is problematic because they leave out an important aspect of research: the way search engines understand keywords.

After completing your list and organizing it according to the search volume, go to Google, type the keywords one by one and analyze the results. It’s up to you to keep them or delete them.

Does Google understand your keyword?

Google has to deal with a lot of nuances in search queries. For example, the term ‘plumbing’ can be used to find a plumber, buy plumbing supplies, or discover the Plumbing History. Google displays the type of sites it thinks is most relevant to this keyword. So, avoid using words that seem relevant to you if Google gives them a different meaning. We are talking here about research intent hidden the keyword.

For example, if you are working from a home office, you can probably choose the term ‘home office’ for the design of the room. This is not a good idea, however, because this term is mainly used by Google for pages about home office furniture.

Home office search

Search for your keywords on Google. Analyze the first 10 results. What are the sites that appear? Do they match the intent of your keyword? Are these commercial sites, blogs, government sites, job sites? Would your site stand out if it appeared in the top 10?

You will be more likely to be well referenced on a keyword if the other sites are part of your industry. If you have a health-related site, the keyword ‘lose weight’ has a high level of difficulty, as 8 out of 10 websites are government or CPAM sites.

If you choose to use it anyway, avoid building your keyword strategy around because Google favors government sites.

Am I able to compete against this keyword?

Google takes into account hundreds of SEO factors to decide SEO pages on a certain demand. One of the most important factors is ‘authority’. This is the reputation of a site. This topic is quite complex, but by and large, Google prefers sites known as the World, Wikipedia or Amazon to small unknown websites.

Your goal is to choose expressions on which you can be present because the competition is not too high. Imagine that you are a young actor (theater or cinema). You will try to gain some time of experiences in order to have the opportunity to impress some spectators.

You could try to audition for the latest films. If you are caught, you will have the chance to play in front of millions of people. The problem is that you will only have a second supporting role or worse simple.

It is wiser to join a local theater troupe and get some stage time. You will have fewer people, but they will be really interested in your game. You will play in front of a larger audience eventually, but later.

In short … to choose and prioritize your list of keywords, you need to know the level of intensity of competition from the point of view of their authorities.

Companies like MajesticSEO, Semrush, Ahrefs, Moz have software that allows you to identify the level of competition of a keyword. Some of these tools are free and others are paying.

TOP tools to analyze the competition of a keyword

Ahrefs (paying)

Go to the website to find out the Domain Rating (DR) of your domain name or indicate the desired keyword to perform an analysis of the SERP.

Ahrefs Rank (AR)

If you sort all the websites of the world according to the power of their links/backlink, you get the ranking Ahrefs (AR).

Ahrefs Keyword research most popular content

Thus, AR # 1 belongs to the website with the most referring domains and profile share (, the No. 2 to, the No. 3 to, etc …

Domain Rating (DR)

Domain Rating (DR) indicates the relative ‘backlink popularity’ of the website compared to all other websites in the Ahrefs database on a logarithmic scale of 100 points (the loudest).

Majestic SEO (paid)

Go to to find out the trust flow (authority) of your domain name. Download the Majestic extension for Google Chrome or Firefox, which allows you to know the authority of the domain name of each site you visit.

The particularity of Majestic? The tool has a site topical analysis and a measurement tool (topical) or a web page called Topical TrustFlow. Each link of each site of the web transmits an authority and a theme by cascade effect. This is a very useful indicator for judging the relevance of a site on a specific topic.

Moz (free)

I often use this tool because it includes a plugin for the browser and it’s free, very convenient. Discover the domain authority of your site by downloading (free) MozBar for the browser. You can also enter the address of your site on Open Site Explorer (via Moz)

MOZ Link Explorer for Mestar Digital

Are domain authorities too high for you? The search results page is taken by well-known brands and sites?

If there are many sites with a high score among the results, are the displayed pages useful?

If you were actually looking for this keyword, would you be interested in the results? Often, when Google is not able to come up with a good answer, it chooses the least off-topic content from a site with a high authority score.

Blogger SEO search with Mozbar PA DA stats

However, if there are many really useful articles written by well-known brands and sites that are part of the results, I do not recommend using this expression.

And, as you can see on this search, you will never be well referenced on the term ‘blog SEO‘.

Use this information to edit your keyword list. Avoid using keywords when your chances are very low. See this as an opportunity to be more specific.

 if the difficulty level of the phrase ‘vegetable garden’ is too high, you may be able to point out a long-tail expression, such as ‘ vegetable garden planner”

Much of this process appeals to your sense of judgment. It takes practice to make the right decisions and to know your chances. Moreover, even SEO professionals sometimes have trouble searching for keywords. Remember, the best is the enemy of the good.

Follow these steps and you will have an edge over your competitors. This will also allow you to get a better idea of the level of your own site and to refine your content strategy.

Summary for choosing keywords

When you search and analyze keywords for your Google SEO, it’s easy to go wrong or procrastinate. Remember to check each step carefully.

1. Organize your keywords according to topics

Thus, you will use the keywords on your site in an organized way. Writing a single list of keywords is a good start, but quickly try to create several lists of related keywords.

2. Do not lose sight of your website

The search for keywords should be done as part of the creation of your content pages. Ask yourself the following question: Are the keywords I found really relevant to my site? Is your site a good answer to questions and keywords? Remember that to target keywords you have to use them on your site.

3. Do not lose sight of the search intent

It often happens that the meaning that Google attributes to a keyword is different. You should be aware of this during the research process but stay alert. For example, the keywords made up of the name of industry + the term ‘ads’ are mainly used by people looking for job offers.
Google is not always able to understand this type of nuance. Remember when you choose your keywords.

Remember to evaluate these two factors to choose your keywords for SEO. There is no point running behind a keyword with a large but unreachable search volume. Moreover, Moz is a free tool, so there is no reason not to start today.

2019 comes with many changes in SEO. You can not ignore them if you want to continue to appear at the top of search results.

2019 is at your door and you still do not appear at the top of the searches of Internet users?

It’s time to change strategy by getting ahead of Google’s changes. This is your best chance to improve your SEO and surpass your competitors.

Let’s discover together the 5 SEO trends to anticipate today!

1. Predictive SEO

In general, you are looking for the trends of the moment to produce content.

But did you know that writing on topics that will be trendy a little later increases your SEO? This allows you to gain a competitive advantage in crowded niches.

Produce content by anticipating certain situations, in order to put you in the best position when large volumes of research are going to fall.

For example, why wait for the month of July to write about the best practices of the summer? From April, start writing on the subject … The time that natural referencing works, you will be in pole position in July and August, when the queries will be the strongest

2. Content aggregation

Content aggregation is an optimization method for search engines that simply revolves around changing the structure of your site.

Did you know? Google’s current algorithms reward sites that produce content that is all focused on specialized topics.

Instead of favoring keywords, try to gather your content around a theme (or sub-theme) by changing the structure of your blog. Modify the menus, create pages that group items in a folder …

Google will understand your site better, which will increase your visibility in the search engines.

3. The power of Google My Business

Do you have a local business or a locally anchored business? Think of Google My Business to improve your local SEO. You will appear better in geolocated searches.

In addition, a Google My Business listing provides additional visibility to your website, which drives more traffic to your site. It also allows you to offer another point of contact with your business, which increases your lead acquisition rate.

4. The importance of a video marketing strategy

A video strategy is essential to improve your visibility on search engines in 2019.

To begin, a video holds your visitors 2 minutes more on your website. Now, this is a factor taken into account by Google’s algorithms to rank you.

A study has also shown that this type of content increases the conversion rate by 20%. Once again, a successful site is well seen by Google. It will tend to get you back into the search results.

Finally, the search engine includes a video tab. It also tends to bring some back in the first results. So it’s a chance besides appearing in the requests of Internet users.

5. Multichannel SEO

Use SEO best practices on all platforms!

Your website is just one place among others to reach your target audience. The online world is filled with places to develop your visibility: social networks, video sites, forums, external blogs …

On each platform where your company is present, use your keywords. Put them in your publications on social networks, use them in hashtags, add them in your interventions on the forums.

The more your brand is associated with a panel of expressions, the more Google can increase your visibility!

For 2019, it’s time to rethink your SEO! Do not hesitate to call a professional to help you optimize your strategy

Off-page SEO refers to certain techniques to improve the position of a website in the search engine results pages.

Many people associate Off-page SEO with the creation of backlinks, but it’s not only that.

A better explanation regarding the site’s position on obtaining backlinks: Read more

What is your domain authority?

The Domain Authority (DA) is an indicator that grades the quality of your company’s website. Specifically, the domain authority measures the quality of your SEO. As a result, the higher your domain authority is, the more visitors you attract to your website and, in the first place, conquer more new customers.

This is how we describe it:

Domain authority is developed by Moz. Other companies like SEMrush also have similar metrics. No link with Google. This is a modeling essay from Google’s algorithm that assigns a rating to any website. Since this rating is essentially based on the number and backlinks, working on it can not hurt your SEO.

So I’m going to define domain authority and then give you 7 practical tips to increase it. And most importantly, I hope to make you want to further follow your domain authority (DA). It’s a solid metric for how your website’s SEO is changing over time.

What is the domain authority (DA) of a website?

The Domain Authority (DA) of a website is a score between 0 and 100 that tries to predict how a website ranks on search engines.

7 steps to increase your domain authority

The closer your score is to 100, the better.

This DA note is based on a metric scale. In other words, the higher your score, the less difficult it is to progress.

On the other hand, the DA is a metric totally disconnected from the ranking metrics established by Google.

In fact, Moz is trying to simulate Google’s ranking algorithm based on known criteria.

But as Google’s algorithm is secret, with over 200 factors and constantly evolving, Moz was unable to have a precise estimate.

However, this approximation is good enough for SEO experts to use it and track the organic SEO progress of a website.

Moz works similar to Google, it retrieves data from the Web, put them in its index and calculates the domain authority.

But as it is not the same power of calculation as Google, Moz can do it only once a month.

Therefore, when you make changes to your company website, your DA does not change immediately.

Recommendations: Your DA rating is primarily used to evaluate your SEO progress and compare yourself with your competitors.

How is the domain authority calculated?

Moz indicates that the domain authority is calculated with a number of criteria which include:

  • The number of inbound links (Backlinks) pointing to your website,
  • The quality and relevance of these incoming links,
  • The quality of the content published on your website,
  • The popularity of your domain on social networks,
  • The quality of SEO (Organic SEO) of your website.

Where can I find out about the DA of my business website?

To find out your domain authority score, go to Moz’s Link Explorer tool, enter your domain name and check the results.

what is your daumain authority

Note: Open Site Explorer (OSE) index tool is no longer updated. Moz returns today on Link Explorer which has the same functions.
Basically, it’s a reinstatement for Open Site Explorer which was Moz’s tool for link discovery, competitive analysis, and link building.

What is the authority of a page?

The page authority (PA) is similar to the domain authority (DA). It is an indicator of the ability of a page to rank.

Instead of taking the entire domain into account, the page authority notes the performance of a particular page.

A website with many pages with strong authority also has a high domain authority (DA).
The page authority is based on three factors, namely:

  • Age and trust
  • Value received from links
  • Page last update and relevance

Age and trust

The pages that have been on the Internet for years with good results have already earned their right to position themselves well on the results pages. New pages, as well as new domains, must first prove their qualities before they can position themselves for competitive keywords. Give your page time and take good care of it: write good content and get quality backlinks.

Value received from links

Each link has authority, external links as well as internals bring some authority to the landing page and thus influence the authority of this page.

last page update

Search engines prefer pages that are frequently updated. Regularly review the contents of your most important pages and whenever possible, update them. Do not forget the relevance. It takes more than a high page authority for a page to rank well. Relevance for specific keywords is also crucial. The relevance is gained with the content of the page, which must include these keywords and internal links, as well as backlinks (or external links).

Why do you need to improve your domain authority (DA)?

In fact, any action taken to increase the authority of your domain will also improve your rankings on the search engines.

Now that you have mastered the notion of ‘domain authority’ and know how it is calculated, let’s look at how to improve your domain authority.

7 tips to improve your domain authority

How to increase your domain authority

As you will see, the same approach to improve your DA is the same for the 3 elements of SEO as I will describe.

1. Work on your ‘off page’ SEO

In fact, backlinks are the most important priority factor in Moz’s algorithm.

That’s by the way, what appears right to the right of your domain authority note on the Link Explorer screen.

7 steps to increase your domain authority

Moz talks about profile links which are the set of links that point to your site.

What is a strong link profile?

According to Moz, a good link profile has the following characteristics:

  • Inbound links from websites with strong authority,
  • Inbound links from websites dealing with the same subject,
  • And incoming links from many different websites,
  • No bad links.

How to improve your link profile?

In fact, improving your link profile is based on the ‘off Page” SEO techniques, one of the 3 subdomains of SEO.

So it’s all about getting quality backlinks by promoting your content.

To enhance your link profile and, among other things, improve your domain authority, you take 2 actions:

  • Eliminate bad links,
  • Get quality links.

Remove bad links

This process involves using a tool like Moz Explorer or SEMrush to find the toxic links.

Then contact the managers of the websites and ask them to remove the link or add the attribute ‘nofollow’ to undervalue the power of the link.

For site managers that do not respond, use the tool to disavow links in your Google Search Console in order to remove the negative impact of these links.

Get good links from other relevant websites

It is probably the most difficult task of SEO.

Any Digital Marketing expert will tell you that getting quality backlinks is a subject in its own right.

To give you an overview, there are mainly 2 ways to get good inbound links:

  • Publish quality content,
  • Ensure their promotion.

Publish quality content on your website

Posting quality content is the best way to get ‘natural’ backlinks.

The principle is as follows: if a user reads one of your articles and appreciates it, he will refer to it in his own content.

As a result, the first step is to publish content that your readers will like.

That is relevant, useful and easy content.

In practice, you must be very patient.

Indeed, it takes time to gain the trust of your readers so that some Internet users in your industry want to quote your content in theirs.

Promote your articles

The second way to get good backlinks is to contact other websites to let them know you exist.

In this way, you increase your chances of getting links pointing to your professional website.

2. Optimize your site’s ‘On page’ SEO

SEO on page Optimization

To improve your domain authority, you must also optimize the SEO of your pages.

‘On page’ SEO is about optimizing your page and its content.

Among the major points to optimize, here are the main ones:

  • Optimize your title and the meta description,
  • Cut out your content with subtitles,
  • Optimize the URLs structure,
  • Compress the weight and optimize your images for SEO,
  • Use keywords naturally in your content without stuffing,
  • Add internal links to your content,
  • Work on formatting your content for easy readability.

Note: Of course, your content must be updated regularly to prevent it from becoming obsolete.

3. Work on your technical SEO 

technical seo elements

Technical SEO is the third part of the process.

This concerns your website, that is, the container of your content.

In general, these rather technical actions are to be done only once.

On the other hand, if one of the aspects of the technical SEO is not correct, it has a strong impact on your domain authority and therefore on your rankings in the search result pages.

Among the 16 critical parameters of Technical SEO, the main ones are:

  • Setup your website on Google Search Console and Bing Webmaster tools,
  • Submit your XML sitemap to Google,
  • Test your robots.txt file on the Google Search Console to make sure Google and other search engines can crawl your website without problems,
  • Secure your website with an SSL certificate (https),
  • Add structured data to help search engines better understand your content …

4. Have a mobile-friendly website 

Not having a compatible website for small screens of a smartphone has a negative impact on your domain authority.

In addition, having a mobile-compatible website is no longer an option. It is mandatory.

Here are some reasons:

48% of searches in North America are done on mobile (source Google Research),
Many Internet users start their search on mobile and pursue it on a computer,
Mobile Compatibility is a Google Ranking factor
Google deploys its Mobile First Index that takes into account the content of your website on Mobile to rank your pages.

Recommendations: to avoid having 2 sites to manage (one for a computer, another for mobile), opt for a responsive design that adapts naturally and automatically to the size of the devise screen of your users.

Note: You can also make your pages compatible with Accelerated Mobile Pages (AMP).

My tip: To make sure your website is mobile-friendly, use Google’s free mobile tool.

The report in this tool provides all the recommendations for making your website mobile-friendly.

Have a mobile-friendly website

5. Optimize the loading time of your pages

One of the known factors of Google’s rankings is the page speed.

A website that loads slowly is penalized.

Speeding up your pages improves:

Not only your ranking in Google’s result pages and your domain authority,
But also the user experience which translates into more conversion: sales, prospects, registrations …
Solving the page speed problems of your website is not always easy.

Nevertheless, to save time on the technical aspects without using your developer, here are the actions to take to optimize the website of your company:

  • Delete unnecessary extensions,
  • Use the latest versions of your CMS (WordPress or other) and your extensions,
  • Ask your website hosting for a report on your server’s performance. If necessary, pay yourself a more powerful server.
  • Use a caching plugin, like W3 Total Cache,
  • Compress your images with an extension, like tiny jpg or png
  • Use YouTube or Vimeo to host your videos instead of running your own server …

6. Increase your social shares

Although officially, Google has repeatedly stated that social shares are not part of its Google algorithm, it seems that there is a correlation between pages well ranked on Google and the social commitments of these pages.

It’s normal. Popular pages in Google also tend to receive more Likes, shares, tweets …

To increase your domain authority, here are some actions to take:

  • Work on your profiles on LinkedIn and try to increase your connections,
  • Be active on social networks to promote your content to collect more Likes, tweets, + 1 on Google + …

Not to mention, add the social sharing buttons on all your pages to facilitate sharing for your visitors …

7. Have patience

Increasing your domain authority does not happen overnight.

It takes time for Moz bots to evaluate your website once the above changes are made. You must be patient.

In any case, working consistently on improving your rankings in Google also has a positive effect on your domain authority score. And vice versa!

Conclusion on how to improve your domain authority

To conclude, do not be too obsessed with your domain authority (DA).

For me, it’s just a number that measures the strength of your area compared to your competitors.

In addition, a low DA does not mean that your website is not ranked well on Google.

On the other hand, a strong authority means that you are on the right path without any guarantee of obtaining a better ranking on Google.

Whatever it is, please check regularly your Google Search Console and have a complete check-up on your website.

Nothing like Google to help you progress on Google! Now, what are you going to do with these techniques to get your domain authority (DA)?

How to rethink SEO in 2018

Digital practices are evolving at a high speed and SEO is not spared. This lever, which at the base was heavily influenced by tricks to more or less ‘deceive’ algorithms, must constantly reinvent itself in front of ever smarter search engines.

Organic visibility stat

The Organic visibility on Google is becoming more and more difficult to access. Beyond the major updates such as Panda, Penguin and Fred that challenged ‘bad’ content, SEO over-optimization, ‘bad’ link building and poor user experience, other regular updates of algorithms are design to improve the relevance of the results. However, it seems that Google now tends to systematically favor the general giants of e-commerce for the first places, including very specific markets.

At the same time, the space devoted to organic results is constantly being reduced in favor of other types of paid answers or internal to Google. Between the leading position 0 and the expansion of the space allocated to Adwords ads, as well as the knowledge graph and various services offered by Google from the results page (Google Flights, concert tickets, museum tickets …), natural results become secondary.

And this trend is not only seen on search engines but also on Facebook, with an even greater decrease in the reach of organic posts against the recommendations of friends and advertisements.

In such a context, the best strategy to adopt is to focus your efforts on what really interests your targets and not the indexing robots because it is this work that will allow you to be rated on them. Thus, SEO requires more and more transversal skills and rethinks in an integrated way within a comprehensive marketing strategy that will allow you to pull out your game plan on all the levers.

Mark the spirits: think ‘branding’

In a highly competitive market, it is ideal to reach your potential customers as early as possible in the buying process, that is to say even before they start their research on the internet. That they hear from you in a positive way to think of your brand when the need will be felt. With this in mind, branding is very important, even for companies that have not been interested in it so far. Determining your values, your competitive advantage, and your positioning, and conveying them through a differentiating message is now decisive. Even identifying a new niche in which you can thrive. The prescription is the best advertising a brand can receive and if your vision is right and challenges your targets to the point of inciting them to keep in mind or even talk about it will be easily declined on the various marketing levers, including the SEO.

For this purpose, it will be important to flatten your branding to make it remarkable. What could attributes make you stand out? With which targets could your offer be the most impactful? Whether it’s a product advantage, outstanding quality service, off-the-shelf communication or anything else that can create a brand attachment, tweaking your difference must be the basis of your strategy. And it is this detail that will be remembered.

Protect your brand-reputation

In the same vein, customer satisfaction must be sought and put forward. Because Google does not want to promote companies leaving behind traces of negative experiences. However, where big brands can still potentially have the benefit of the doubt in case of failure, the smallest companies are not allowed to make the mistake. And positive-minded customers are less likely to express themselves than those who are disappointed, nothing prevents you from encouraging them to also share their good impressions online. Your brand image capital will only get better.

Content Strategy: Quality rather than Quantity

Finally, the content still remains a cornerstone of SEO strategy. But not just any. The one that is valued by Google must, in the context of a fluid and enjoyable user experience, also provide a positive experience to the reader, without being written in order to optimize the site for keywords or phrases. As part of shopping sites, understanding the expectations of your customers, and the criteria for their purchases, you will know what information should be communicated and their hierarchy.

Regarding branded content, it must support your vision and your identity, while adopting an original and authentic angle of approach. Give free rein to your creativity so you do not just find yourself declining or even copying the good ideas of others.

Finally, concerning information content, so as not to multiply the topics that have already been widely debated by various competitors either directly or indirectly, the right strategy to adopt is based on the questions that your target audience ask and then fill in the gaps content available on the web by identifying those that have not yet been satisfactorily processed or that require more detailed responses.

In conclusion, the increasingly complex evolutions of SEO ultimately provoke strategic challenges on the part of brands that will ultimately stop the over-information and ultimately only keep the best.

If you are an entrepreneur, then you know the importance of having a professional website and acquiring regular traffic. Getting traffic is good but it’s only half the work. The real challenge at this point is to keep the visitor on the website for a long time to learn more about what you have to offer and, even better, to bring it back because you have attracted interest and want to know more.

So, what makes visitors come back to visit your website? What can you do to keep your visitors past the first few seconds?

Be clear about your activity

When a visitor arrives on your site, is he able to clearly understand the nature of your website? Your visitors need to know very quickly if your website is relevant to their query. If they can not understand what you are doing, they will move quickly to a competitor’s site. Keep this in mind, if a visitor has landed on your website, it is very often for a very specific reason. He is looking for something that meets his needs or a solution to his problem. Your job is to help him find the information he needs as quickly and clearly as possible.

Know your target audience

Everything about your website, from its graphics chart, its color code, the size of characters to its content and the editorial tone used, must speak to your target market. If your website tries to reach everyone, you will end up not interested in anyone. Do not be afraid to really zoom in and be specific about the ideal customer you want to serve. In fact, the more specific you are, the better.

Keep your website simple

Your website can offer an out-of-the-ordinary user experience, or offer animations or awesome features from a technology perspective, but if it does not engage your visitors and keep them off the first few seconds, you lose them forever.

Boost your site

Everything in this world is going very fast. People are very busy and getting their attention is difficult. Your website should load quickly otherwise you run the risk of seeing your visitors go elsewhere. No one has the patience to wait more than 3s for a web page to load, especially if it is open on a mobile device. Make a technically clean website to make sure nothing is slowing it down. If your site is slow and you do not understand why? You can get help from a professional.

Look professional.

Make sure the ‘look & feel’ of your website can bring credit, that your business appears trustworthy and not spam. Why not a site made by yourself as long as you respect the basic design rules and have an eye for aesthetics. Make your choice and evaluate the opportunities between investing in a professional website (think about the advice you can get) and making one yourself.
The problem with a tinkered site is that it feels like miles. Ultimately, why should your potential customers invest in your products and services if your website says loudly ‘I do not want to invest in my own business? ‘.
Naturally, independent contractors often have a tight budget at startup. However, a professional website, good photographs and flawless writing are some of the key investments you should not be saving money for.

Hunt for spelling mistakes and grammatical errors.

Spelling mistakes and bad grammar send bad signals to your visitors. We are talking about trust here: if a potential customer has to spend money on your products and services, they need to be able to trust your business. Spelling errors and grammatical errors make your business seem less trustworthy.
Many studies show that potential buyers will tend not to use a company that presents content with obvious grammatical or spelling errors on their website. The argument is that they would not trust the company to provide quality service.

Fresh and up-to-date content

If the last article on your blog is a year old or older, if the latest news starts in 2012 then it’s time to dust off the content, hunt the cobwebs or your visitors will assume that your business is no longer very active. Make sure you keep your site up to date. Nobody wants to do business with a company that presents content that seems old and not brought up to date. Having recent content also tells search engines like Google that your website is still active.

Make it easy to use

Make sure that your website is easy to navigate and that your visitors can find the information they need quickly without having to analyze too many levels of information.
Use images and white space to provide an easy-to-read layout. Too much text will repel reading. Use text caps, titles, and subtitles to prioritize information by giving the possibility of a quick diagonal reading. Use the categories and hierarchy of your website to group the contents in a logical way. Make your visitors contact you easily.

Easy on the pub

If you have a blog that you want to profit from with advertising, be careful not to disturb the visitor with too much advertising display. This makes navigation on the site difficult. Ads that contain a lot of animation are particularly bad. Also, having too many ads on your site makes it slower to load. Monetizing your site is a good idea, but be attentive to the expectations of your visitors. Think about strategic locations for ads.

Clear call to action (CTA)

Do not assume that your visitors will automatically know what to do. You must tell them clearly. Want to subscribe to your newsletter? Tell them that so clearly with a call to action button. Think of an incentive to do so. Do you want to request a quote? Tell them where to go to fill out the form or display your telephone number clearly. You want that they organize a free consultation call? Provide the link to book a call with you.

A visitors engaged is a potential buyer

Caring commitment of visitors is one of the most important things for you, website owners. Engaged visitors will be more likely to buy your products, buy your services and sign up for your mailing lists. They will also remember your business and return more easily to learn more