When trying to boost the SEO of your site, you need to be patient. You will not see an immediate increase in traffic to your website. It will actually take months or longer for new sites. Remember that it takes some time to get your name built up. Regardless of the fast growing improvement of Internet advancements, stunning insights from Google data that there is more that half of small businesses that are still operating with no site presence. Given that, Google is getting every day more than 3.5 billion unique search request; such organizations are losing numerous potential clients. Most likely, somebody is searching for something, either a product or one of your business services.
If you consider yourself to be a part of a group of entrepreneurs who is considering an online business presence, then don’t wait too long. Today is your most essential objective is to give your business a not too bad online nearness.
In the event that you have a brilliant ideas, setup a well design site that will attract visitors or a page through the setup add campaign. You site is useless without visitors and your effort will be wasted.
What are the possible ways to encourage the web users to select among your site web page option in the google search results? to help them you will need search engine optimization which is a set of specific tactics and strategies implemented by webmasters to attract visitors to your site and make your landing page which ever you want as home page or products/services page is more attractive to the search engines.
As a regular reader and digital marketer myself i can tell you not to underestimate the power of local advertising and for your business website success, you will need a few local SEO tips that really work and i am going to describe how you can take advantage of them today to help you grow your business online presence.
Major companies spend thousands and thousands of dollars a year as budget for their SEO campaigns and they are successfully dominating the search results. It will looks like the small businesses are struggling to compete with them and are hopeless, but i can assure you that it is not.
The following are 5 unique, simple and easy tips that can help your site rank better.
1) Perform a site audit
One of the first steps in the SEO optimization process is an audit of the current state or your business website. Among the tools you can use to do that is Google Analytics or some call it the webmaster tools by selecting the option for the product or services that best describe your site and help you promote it. Go over and read again the content of the text you have on your site. track all the links you have and take note for obvious errors. dead links to download a form or an image , also take a close attention to grammatical errors and also non relevant information about your business. You need to start correcting these first as a step of on-page optimization.
Then using google analytics again to analyse the contents you have on the most visited pages. Note which of your pages are getting the largest number of visitors from natural traffics. If you noticed that some pages have a low percentage of visitors, check that page and see how you can make some changes to improve the visitors rate.
Compare the pages that have more visits and see what is attracting them, may be you have a more engaging content or vivid images? Or perhaps these pages have a clear and specific call to action? by going through trial and error, you will be able to find out and you can, in order determine what they found helpful and friendly, then from that conclusion all you have to do is to repeat these techniques on all your relevant pages.
After that, connect to the google wabmaster tools and inspect which term or keyword term brings more visitors to your website. What are the relevant keywords your visitors are using to navigate through the pages of your site using internal search? find out among these searchers who come to your site what they are loking for a product or a service that you offer? See how many of these users requested a particular product or a service? Use Google analytics and compare the data, after use it to develope an SEO-update, and optimized content.
2) Secure your business brand local presence
If you business is based in the most attractive tourist town known for it’s beaches and your service is dedicated to surfing, then you should target an audience that is fueled from the two main sources: Your local community surfers and your seasonal visitors on vacation. the local community is already well aware of your business, but the visitors may have found the information about it while searching for surf shops using their smartphones.
If you don’t Have an optimized website for the local business, your shop may not get there in the search results and your visitors will likely be visiting your competition. So what do you do? My advise is to create profiles on many social networks, if you have not done already. But if you have already created some profiles, make sure that you have put the correct address and that they have links to your website. Have your business site registered with yelp my business, foursquare, google maps and bing places, Google Plus profile, and any other resources provided for your business services in your particular location.
3) Keyword selection and optimization strategy
One of the mistakes that so many small businesses make is by focusing on only frequently used keywords and have them placed and repeated many times in the text, which causes a crash in the search results and is unlikely going to lead to high rates of conversion.
If we go back to the surf type business shop we talked about earlier, it is safe to say that you can not expect to bring mechanics to your surfing business. However, it is very possible that a mechanic has a cousin who lives in your city. Cousin is celebrating a birthday soon, and the mechanic is invited so he will require the search engine to give him a list of special stores in the local area of his friend’s town. rather than spending you time optimizing the list of the most common queries, focus your strategy so target related keywords that have a really high potential for conversion.
Have a page section specific for your products and services that your business offers. Use call for action to purchase the product online or a call botton for more information or to visit the business lication.
4) SEO Linking strategy
This is very important to check your site internal linking connection. Links on your pages should link to other pages on your site with same or similar information. You can relate you site to a city and each web page is a building. The links that you have on each page, is like the streets in the city that will help you to go from one building to another one. The more streets you have in the city, the much easier it will be to move. However avoid overdoing and remember that there is a fine line between optimizing and over-optimizing.
5) Be patient and stay focus
If you ask any SEO Consultant, he will tell you that the most important things in their daily tasks is to remain focus. Search engine optimization is not an easy job, but keep in mind that when doing SEO have in mind that you are doing these techniques to that humans can find your business information about a service or a product that they are searching for.
Design your website with the user experience in mind so that soon you will begin to notice improvement of your visitors traffic issue.
Mohammed Mestar is an SEO Consultant and is the founder of Mestar Digital a Digital Marketing agency based in Calgary Alberta Canada.